Is it JOEver for Utah based Crumbl and it’s overpriced “cookies”?
Dozens of Crumbl locations have closed this year, a trend economists said reflected broader economic pressures on consumers and their discretionary spending.
Robert Spendlove, senior economist at Zions Bank, said rising costs for household essentials could leave consumers looking for savings wherever they could find them.
“When consumers are kind of facing increased prices, increased gas prices, increased grocery prices, they’re trying to find ways to kind of adjust to that pressure,” Spendlove said. “And sometimes what they do is they cut out some of the luxuries, whether they’re large luxuries or little luxuries.”
[Click Once More For Crumbl’s Flop Era]
Crumbl Cookies closes dozens of stores amid declining sales, report finds
Tonight at 10 -Is this just how the “cookie crumbles” or a broader sign of weakness in the economy? https://t.co/YHb2tsK96I
— Heidi Hatch KUTV (@tvheidihatch) October 9, 2026
Confirmed three more closures of Crumbl locations, which brings my count of shutdowns to at least 60 so far this year. One of those three is in Louisville, and comes along with a Chapter 7 bankruptcy filing, which gives us a partial picture of an operator’s finances.
The… pic.twitter.com/dIjebzo9wX
— Jonathan Maze (@jonathanmaze) October 7, 2026
Crumbl’s cookie empire is collapsing under its own sugar rush.
Foot traffic across its more than 1,000 stores fell 32 percent in a single year.
At least 57 locations have closed in 2026 alone.
The slide deepened after a 32 ounce dirty soda with 186 grams of sugar, nearly four… pic.twitter.com/ADXYDB82Gw
— Localize – Farmers Market (@Localizefoodapp) October 9, 2026
Crumbl and Chip City are closing stores. Do we really need a cookie every day? https://t.co/NIMkAB4wSx
— USA TODAY (@USATODAY) October 9, 2026
The CEO and cofounder of Crumbl in social media posts has acknowledged challenges at the chain. “The restaurant industry is facing real headwinds right now and Crumbl is no exception.” pic.twitter.com/dUKrk4DuKC
— Jonathan Maze (@jonathanmaze) October 10, 2026
ONTD, have you had one of these overpriced “cookies?”
