Belmont Cameli is putting his abs on display for the new TRESemmé campaign.
The haircare brand is celebrating the expansion of the Bouncy Curls Collection by having the Off Campus actor star in its Hot Curl Summer ads.
In the campaign video, Belmont is seen getting out of the shower, putting a towel around his waist, and then doing his hair in the steamy mirror.
“I’ve definitely noticed the internet talking about my hair a lot lately — I’ve seen all your edits!” Belmont said in a statement. “I can tell you when it comes to my hair, the last thing I want is a high-maintenance routine. It’s been fun teaming up with TRESemmé for their Bouncy Curls Collection. It resets your vibe and confidence for the day… especially a hot one.”
Belmont will continue to share more moments from the campaign throughout the summer. TRESemmé Lead Stylist, Justine Marjan, will drop her expert hacks for layering the new products all summer long.
“A huge complaint I often hear from my curly-haired clients is that products either leave their hair crunchy or completely weigh it down,” said Justine. “The Bouncy Curls Collection completely changes the game. The formulas, with Peptide Blend, the exact balance of hydration and flexible hold you need for weightless, defined bounce, locking in moisture while keeping the hair completely touchable. I can’t wait for everyone to get their hands on these products and officially unlock their own Hot Curl Summers!”
Belmont‘s girlfriend recently spoke out with a message to his fans.
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