Drag queen Pattie Gonia is speaking out amid an ongoing legal battle with outdoor apparel brand Patagonia, likening its trademark infringement lawsuit to “a corporation trying to erase an activist.” https://t.co/mZ9JyIN6Tf
— ABC News (@ABC) May 31, 2026
Patagonia, the California-based, outdoor apparel brand, first filed suit against the performer and activist in January of this year after the drag queen applied to trademark “Pattie Gonia.”
The company accused the entertainer of selling Pattie Gonia merchandise, including products with what it describes as similar designs to the company’s own logos, which the company says has confused consumers and is not in line with a 2022 agreement the performer made with the company.
Pattie Gonia, who champions climate activism, claims that the lawsuit, if successful, “would take away not only my activism and my career, but also the livelihoods of the team I employ.”
The performer said the lawsuit has left only two choices: erasing “my name, my advocacy, my community, and everyone I employ” or fighting.
Patagonia has since doubled down on the lawsuit stating the company had attempted to “find a path forward that would allow Pattie Gonia to continue their work while also protecting the Patagonia trademark.”
The brand also claims that “the last thing we wanted was a legal fight with someone who shares our values, but we must protect our business and employees.”
