Roger Federer and Rafael Nadal Pair Up for Joint Appearance in Louis Vuitton Core Values Campaign https://t.co/luuXlHM463
— The Hollywood Reporter (@THR) May 18, 2024
Louis Vuitton is reviving its Core Values campaign with Roger Federer, 42, and Rafael Nadal, 37.
It features the tennis champions, a rare off-the-court pairing, ascending to the summit of Italy’s Dolomites mountain range. The campaign’s tagline: “There are Journeys that turn into Legends.”
For the campaign, Nadal and Federer are not competitors but instead companions for one another on the journey up the mountain — a visual metaphor for their careers which have been “marked by deep mutual respect and friendship,” according to the luxury brand.
FEDAL REUNION 🇨🇭🇪🇸
🇵🇱 Roger Federer i Rafael Nadal w najnowszej kampanii dla Louis Vuitton.
🇬🇧 Roger Federer and Rafael Nadal in the latest campaign for Louis Vuitton.#czasnatenispic.twitter.com/WGgpLuDa4x
— Z kortu – informacje tenisowe | Tennis news (@z_kortu) May 18, 2024
