February27 , 2026

    Emily Mariko of salmon bowl fame releases $120 tote bag, leaving some flabbergasted

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    Emily Mariko, a lifestyle/food content creator, just released a line of tote bags that cost $120 apiece, prompting people to raise eyebrows over the price.

    For the uninitiated, Mariko is known for her viral spicy salmon bowl. The bag is called the “Farmers Market Tote,” because Mariko regularly posts videos of hauls she gets at the farmers market.

    @emilymariko

    ♬ original sound – Emily Mariko

    The colors come in eucalyptus and strawberry milk. One creator said people need to be “deinfluenced,” because you do not need this bag and people do not care what bag you’re carrying around at the farmers market or grocery store, while others point out that you can find similar looking tote bags for much cheaper online. [ETA: The creator talking about deinfluencing commented on the bag before the price was revealed, but still expected it to potentially reach $100. I’ve fixed the error, sorry!]

    @itsjessica2you #stitch with @Emily Mariko happy sunday! #fyp#foryoupage#totebag#deinfluencing#youdontneedit#reuse#bags#influencers#moneytips ♬ original sound – Jessica

    @basmah.masood

    I love Emily Mariko but I genuinely want to know the difference between her Tote and this one

    ♬ original sound – Basmah Masood

    Source 1, 2, 3, 4



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