Bad Bunny and Zara are teaming up.
The 32-year-old Puerto Rican superstar and the fashion brand are launching BENITO ANTONIO, inspired by the musician’s personal style and creative identity.
The 150-piece collection arrives starting on Thursday (May 21) at zara.com and in select Zara stores worldwide, including Zara Man in NYC (73 Spring Street, Soho), The Grove Los Angeles, and Miami Brickell.
He first teased the collaboration by wearing custom looks developed in collaboration with Zara at the Super Bowl halftime show, as well as a custom black tuxedo of his own design developed alongside Zara at the 2026 Met Gala. Zara also transformed the store at Plaza Las Ame?ricas in San Juan into a dedicated pop-up space on May 16, giving Puerto Rico the first preview of the collection, where Bad Bunny also made a surprise appearance.
Here’s more about the collaboration, via Zara:
Created alongside his longtime creative director Janthony Oliveras, the 150-piece collection was built around a single guiding principle: Benito‘s own point of view. Every detail, the silhouettes, the colors, the graphics, the fabrics, the fit, was approached with intention and instinct. The pieces reflect the way Benito has always dressed: effortless, expressive and fully his own. The collection moves between tailoring, oversized essentials, textured separates, graphic statements and summer pieces designed with the same sense of confidence, individuality and ease that has long defined his style. The visual identity of BENITO ANTONIO was developed with M/M Paris in close collaboration with Benito, drawing from the visual language he has always carried with him – electric poles, street infrastructure, handmade textures, details of everyday Puerto Rican life that often go unnoticed until someone chooses to see them differently. That perspective has always lived at the center of Benito‘s work: taking what belongs to Puerto Rico and placing it at the center of the global conversation without changing it to be understood.
The campaign was photographed in Puerto Rico by STILLZ, who has frequently collaborated with Benito throughout his career.
Click through to see all of the campaign photos…
