Rihanna is strutting her stuff on Instagram for her new Savage X Fenty lingerie campaign, which is already on track to make her a fortune in sales, as she prepares to unveil a string of other new ventures over the coming year and keep growing her billion dollar brand to even greater heights, a source exclusively tells Life and Style.
“Rihanna is certainly very provocative, but she walks a very fine line of pushing boundaries and bringing a lot of sex appeal, while also keeping it classy,” the insider says of the “Love on the Brain” singer, 36, and her string of sultry posts promoting her new product. Riri released some steamy pictures sporting a pair of red lingerie, completing the for-Valentine’s Day look with a bow and arrow.
“She uses really high-end lingerie campaigns as inspiration and then puts her own spin on things,” the insider explains. “Of course that resonates because she’s one of the most original and creative people of her generation.”
Rihanna was officially welcomed into the billionaire’s club in 2021 after spinning the success of her early music career into business ventures, namely Fenty Beauty and Savage X Fenty, which have released wildly popular lines of products. But her massive net worth comes down to more than just converting catchy songs to profitable brand imagery – Rihanna herself has been essential to each brand’s success, using her own savvy to tailor her products to the exact needs of her fans.
“She’s also very tuned into her customers,” the source continues. “She spends a lot of time on social media reading comments from people about her brand, she does a ton of market research and then she actually has enough humility to adjust accordingly so she gives her customers what they want. She isn’t just slapping her name on this, she’s putting her whole soul into it and that’s why she’s so much better than pretty nearly every other celebrity in the fashion game.”
“And she’s not stopping, she’s continuing to expand and has huge ambitions as far as building up her business and bank account.” Since getting her start, it seems like Rihanna has been nothing but ambition. The nine-time Grammy winner currently has a net worth estimated at a staggering $1.4 billion, smoking her partner, A$AP Rocky, in that department.
The mother of two shares her children with the rapper, 36, who is currently facing legal issues over two felony counts of assault with a semiautomatic firearm, which he has denied. He was arrested deplaning at LAX after returning from a vacation with Rihanna in April 2024 for an altercation that took place in Hollywood the year earlier. After some delays, the trial began earlier this week.
Rocky faces a maximum of 24 years in prison for the charges if found guilty, though he has been convicted of assault before, in Sweden, and was given a suspended sentence. Out on bail, Rocky, Rihanna and her whole family are holding strong as they await the result of the trail.
