Americans are back at the movies. Summer blockbusters like Michael, The Devil Wears Prada 2, Obsession, and Backrooms have all contributed to the best first half of the year since 2019. CNBC’s Sarah Whitten breaks down the data.
Gen Z has become the most active cinemagoing demographic.
“What’s especially notable is how strongly they value the shared, communal aspect of the experience, reinforcing that theaters continue to play an important role as a social destination for younger audiences.”
(Source:… pic.twitter.com/yJRRLINuES
— DiscussingFilm (@DiscussingFilm) April 8, 2026
ONTD, what was the last movie you saw in theaters?
Sources: 1 | 2
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