June30 , 2026

    Xbox Is Raising Prices Again Due to Memory Shortage

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    Because some people don’t understand the gravity of the situation and that this isn’t just an Apple problem, but a problem across all electronics… here’s another example.

    Xbox has announced a second price increase on its consoles.

    Sony already raised prices earlier this year but don’t be surprised if they increase them again.

    You should hate AI data centers even more for helping cause this problem.

    Effective August 1, 2026, we will be updating prices worldwide. The price of XBOX consoles will increase by US$100 for 512 GB models and US$150 for 1 TB models. We will also be sunsetting our 2 TB model.

    Last October, we increased XBOX console price by $20-$70 in the U.S. We hoped another price increase would not be necessary, and we have spent the last several months working with suppliers on options. Unfortunately, console storage and memory prices have increased by more than 2.5x and we expect another doubling by the fall of 2027. The entire consumer electronics industry is struggling with the current components crisis, but the effects are particularly hard on consoles. Unlike phones, computers, speakers, and other consumer devices, consoles are typically not sold at a profit, but instead for less than they cost to make.

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