Hasbro has been using contracts for ‘PEPPA PIG’ with clauses that require children to sign over their voices for AI-generated commercial assets.
Agents who have pushed back are allegedly met with a “take it or leave it” response. pic.twitter.com/TtoBvaVETa
— DiscussingFilm (@DiscussingFilm) June 25, 2026
-Reported contract clauses found from hit show, Peppa Pig, owned by Hasbro show that Hasbro is attempting to capture, clone, and reuse child voices across the entire Peppa Pig empire via AI.
-Allegedly Hasbro is beign cut throat with said contracts that leave no room for negotiation.
-“Children cannot provide fully informed legal consent and a parent or guardian’s approval should never be used as a blanket licence to capture, clone, train, or reuse a child’s voice indefinitely,” the AYPA letter states, according to Variety.
