Sydney Sweeney Climbs Hollywood Sign with Bras in Legally Dicey Move https://t.co/HLZkX3qlyk pic.twitter.com/Qxp5MzCbkZ
— TMZ (@TMZ) January 26, 2026
Sydney Sweeney climbed the Hollywood sign and hung bras on it to promote her new lingerie brand.
TMZ reports that while she had permission to film it she did not have permission to climb or touch the Hollywood sign. She may face charges relating to criminal trespass and/or vandalism as a result.
The Hollywood Chamber of Commerce told TMZ they are investigating “how and under what authority (if any) the Sweeney production accessed the site of the Sign” but no charges have been filed yet.
