Exclusive: Luxury goods giant LVMH is exploring a sale of its 50% stake in Fenty Beauty, which it co-owns with Grammy Award-winning singer and entrepreneur Rihanna. More here – https://t.co/OwHVArpsqq
— Reuters Business (@ReutersBiz) October 22, 2025
Luxury goods giant Louis Vuitton Moët Hennessy (LVMH), is exploring a sale of its 50% stake in Fenty Beauty, which it co-owns with Rihanna.
Fenty Beauty could be valued at somewhere between $1 billion to $2 billion. Elf Beauty bought Hailey Bieber’s company Rhode for $1 billion earlier this year.
In 2017, the singer launched Fenty Beauty with the help of Kendo Brands, LVMH’s internal beauty incubator. Rihanna and LVMH each own half of the company. The range includes makeup, skincare, haircare, and perfume. The products are available at Sephora and on Amazon, among other retailers.
In May 2022 Rihanna became the youngest self-made billionaire in the United States with a net worth of $1.7 billion according to Forbes. However Rihanna’s net worth has declined to $1 billion reflecting both brand-specific factors and wider market pressures. Sales across the lingerie brand Savage X Fenty, and Fenty Beauty—Rihanna’s cosmetics line co-owned with LVMH—have reportedly remained flat. Fenty’s highly anticipated launch in China also faced what LVMH described as a “challenging environment,” complicating growth in a key global market.
The Barbadian star’s decline comes amid a broader correction in celebrity-led ventures. The once red-hot celebrity business boom, built on personal brands, cosmetics empires, and lucrative content deals, is cooling. “The market condition right now is exerting a sort of downward pressure on valuation,” Forbes wrote, pointing to shrinking investor enthusiasm in influencer-driven products.
ONTD, are you using any Fenty Beauty currently?
