Nikon is acquiring RED cameras https://t.co/BQuTe2eax5
— The Verge (@verge) March 7, 2024
– RED will become a subsidiary of Nikon as it attempts to expand into the digital cinema camera market.
– Nikon hopes to use the deal to expand into the professional digital cinema camera market, drawing from RED’s “knowledge in cinema cameras, including unique image compression technology and color science.”
– RED president Jarred Land announced the news on Instagram with an image followed by “Heh heh heh…”
– RED boasts that its cameras have been used to film numerous major films and TV shows, including multiple Marvel productions like Guardians of the Galaxy Vol. 3 and Captain Marvel, nature documentaries like Planet Earth II, and TV shows like Squid Game, Mindhunter, Peaky Blinders, and The Queen’s Gambit.
– The acquisition comes less than a year after RED’s lawsuit against Nikon for infringing on its video compression patents was dismissed.
“If you can’t beat them, buy them.” – Nikon probably
