Courtesy of Ermoshevich Sergei
Courtesy of Ermoshevich Sergei
It’s also why Moore enjoyed sitting front row at his show during Milan Fashion Week. “I loved these archetypes of the Gucci customer, the Gucci lover, on the runway,” Moore tells me. Demna has always been one to build a character, leaning on the real world for inspiration. His show featured the kinds of people you see wearing Gucci on the street: A British lad wearing a fanny pack as a crossbody, perhaps, or a party girl clad in an über mini dress or an oligarch with bulging biceps.
Past the storytelling, Moore appreciated the actual clothes. “In a very practical, pragmatic way, there was something on the table for all of us,” she says. She is particularly enjoying Demna’s menswear. She’s picked up a pair of jeans from his Pre-Fall 2026 collection, which she’s been wearing everywhere. “I don’t like using the word unisex, I prefer open for personal interpretation,” she says.
Demi Moore at the 98th Annual Oscars held at Dolby Theatre on March 15, 2026 in Hollywood, California. (Photo by Lexie Moreland/WWD via Getty Images)Lexie Moreland/Getty Images
I spoke to Moore before the world saw her striking dress, so I had to kindly, and only a little bit eagerly, ask for spoilers.
“One second,” the actor says, as she shuffles with something off camera. She then pulls up her iPad and zooms into a photo, revealing a fitting image. “You just had to see it,” she says, then swiping to the original sketch of the dress. This is how committed Moore is to what she wears—it’s as important to her to get the details right as it is for the designer, her stylist, or even this writer.
