Alix Earle is taking her signature “get ready with me” energy to the next level — and inviting fans a little deeper into her world.
The social media star and recent Dancing With the Stars frontrunner is expanding her digital empire with Get Real With Me, a new monthly YouTube interview series that transforms her viral TikTok GRWM videos into longer, more intimate conversations. The show officially launches on Thursday, January 15, with the first episode featuring Earle’s close friend, creator and comedian Jake Shane.
Designed to feel casual, candid and stripped-back, Get Real With Me is filmed in a custom-built dressing room–style studio in West Hollywood. The set includes a one-way mirror, hidden cameras and microphones embedded into the vanity, creating an atmosphere that feels more like two friends chatting before a night out than a traditional sit-down interview. The vibe is intentionally relaxed — no stiff couches, no overly produced moments.
Throughout each episode, Earle and her guests get ready together while swapping beauty routines, pop culture opinions and personal stories. Light games and unscripted conversations keep things flowing naturally, mirroring the kind of off-the-cuff honesty that helped Earle build her massive following in the first place. Guests are also encouraged to organically mention their own beauty, beverage or lifestyle brands, seamlessly blending commerce into the conversation without formal ad breaks.
The format places Get Real With Me alongside other unconventional, at-home interview series that have gained popularity in recent years, including Hailey Bieber’s Welcome to My Bathroom and Owen Thiele’s In Your Dream, which takes place in a bedroom setting.
The new show is presented by Hot Mess Media, Earle’s own production company, with Abigail Lowenthal serving as executive producer. Episodes will stream on YouTube and across video podcast platforms, with new guests appearing monthly.
The launch also marks another major step forward following Earle’s exit from Alex Cooper’s Unwell Network last year. The network had initially signed Earle’s Hot Mess podcast, but after widespread social media speculation about tension between the two creators — which neither has publicly addressed — Unwell ultimately relinquished all rights to the podcast.
