Sydney Sweeney is the star of American Eagle’s newest campaign!
The iconic denim brand has launched their Fall 2025 campaign, “Sydney
Sweeney Has Great Jeans.” The campaign features over 800 total new fall styles, including a vast selection of denim that spans 200 fits of AE jeans including 50+ new styles.
Keep reading to find out more…
The stand-out from the campaign is limited-edition denim jacket inspired by Sydney’s on-set style, available on August 10. The campaign will also feature “The Sydney Jean”, a limited-run take on a fan favorite style of AE jeans, designed in collaboration with Sydney. 100% of the purchase price of the limited-run jeans will be Crisis Text Line, a non-profit that offers free mental health support to anyone in need.
The campaign will also feature a Snapchat lens that utilizes AI enabled try-on technology so Sydney can communicate with customers to make sure they can also have good jeans.
Shop Sydney‘s picks on AE.com!
Browse through the gallery to see the photos of Sydney in the new AE campaign…
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