{"id":99167,"date":"2024-05-22T14:04:26","date_gmt":"2024-05-22T14:04:26","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/05\/22\/gwyneth-paltrow-panics-over-goop-future-refuses-to-sell\/"},"modified":"2024-05-22T14:04:26","modified_gmt":"2024-05-22T14:04:26","slug":"gwyneth-paltrow-panics-over-goop-future-refuses-to-sell","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/05\/22\/gwyneth-paltrow-panics-over-goop-future-refuses-to-sell\/","title":{"rendered":"Gwyneth Paltrow Panics Over Goop Future, Refuses to Sell"},"content":{"rendered":"


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Gwyneth Paltrow<\/strong><\/a> is still throwing her heart and soul into her wellness brand Goop<\/a>, which remains her No. 1 priority beyond all else \u2014 but she\u2019s panicking over her future of keeping up with competitors in today\u2019s highly competitive lifestyle arena.<\/p>\n

\u201cGwyneth\u2019s biggest strength and biggest weakness when it comes to Goop is her refusal to sell or relinquish one iota of control to anybody else besides herself, and she has been approached by a murderers\u2019 row of CEO types who would gladly mange the business for her, but she always turns them down,\u201d an insider exclusively tells Life & Style<\/em>.<\/p>\n

The Academy Award winner, 51, launched the brand in September 2008; it began as a weekly newsletter before expanding into original products<\/a>, a podcast and even a Netflix docuseries.<\/p>\n

As of late, however, sources say that Goop has been stagnant. \u201cIt\u2019s a $300 million business<\/a> that has been stuck at that valuation for years,\u201d a source reveals. \u201cThey make money but where is the explosive growth?\u201d<\/p>\n

The actress and businesswoman hasn\u2019t appeared in a film since 2019\u2019s Avengers: Endgame<\/em> and previously said that it would be \u201cvery hard\u201d for her to do \u201cany acting right at the moment, just because of my job\u201d with Goop.<\/p>\n

\u201cGwyneth would rather run [the company] herself, and turn down all kinds of acting opportunities, than let somebody else run it day-to-day,\u201d Life & Style<\/em>\u2018s source explains, adding that Gwyneth would like the company to evolve into \u201ca money volcano or, better yet, a hot publicly traded stock.\u201d<\/p>\n

Still, the source says, \u201cRight now there are no plans to take Goop public,\u201d adding: \u201cGwyneth loves owning it herself and hiring all the employees herself and taking all the profits for herself. But this is not standard business practice and usually with a brand like Goop, you put it on the open market and reap a massive reward.\u201d<\/p>\n

Adds the insider, \u201cFrom Gwyneth\u2019s point-of-view, this was a cute idea she came up with while emailing her friends, and she\u2019s sticking with it because she knows where every penny goes and she knows exactly how much money she\u2019s making on it annually. It\u2019s a lot more than she ever made in her acting career.\u201d<\/p>\n

People have compared the lifestyle maven to Martha Stewart<\/strong>, who eventually took her company public. But, as Gwyneth reminds her team, \u201cMartha went to prison for insider trading,\u201d the source says. \u201cGwyneth would rather avoid that kind of pitfall and keep her company private. She has turned down every overture to sell and loves running this operation, even though people keep urging her to open it up to the public markets.\u201d<\/p>\n<\/p><\/div>\n


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Gwyneth Paltrow is still throwing her heart and soul into her wellness brand Goop, which remains her No. 1 priority beyond all else \u2014 but she\u2019s panicking over her future of keeping up with competitors in today\u2019s highly competitive lifestyle arena. \u201cGwyneth\u2019s biggest strength and biggest weakness when it comes to Goop is her refusal […]<\/p>\n","protected":false},"author":1,"featured_media":99168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-99167","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifestyle"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/99167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=99167"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/99167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/99168"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=99167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=99167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=99167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}