\n<\/p>\n
On one side, responses included creatives like Hugh Grant and anyone who spotted a slightly-too-on-the-nose representation of Big Tech\u2019s steamroller approach to art<\/a>, copyright, and the past, powered by the might of generative AI tools. On the other there were the people ticked off by the knowledge that there was any backlash at all. <\/p>\n<\/div>\n In response, the Samsung Mobile account on X posted this video<\/a> with the hashtag \u201cUnCrush,\u201d which Ad Age<\/em><\/a> reports was created by BBH USA and directed by Zen Pace. It shows a woman stepping over debris and spilled paint reminiscent of the end of Apple\u2019s big hydraulic press incident and taking a seat to hum and play notes on a guitar assisted somehow by notes displayed on her Galaxy Tab S9<\/a> and the power of Galaxy AI.<\/p>\n<\/div>\n No matter which side you\u2019re on when it comes to the great iPad ad political divide, it\u2019s a little fun to see Samsung trying to find a weak point in Apple\u2019s armor again. Samsung\u2019s marketing department used to practically specialize in this stuff<\/a>, which the company\u2019s lawyers\u2019 argued: \u201cdrove Apple crazy,\u201d but it seemed to run out of gas after deleting ads about iPhones dropping the in-box charging adapted. More recent attempts, like a browser-based Galaxy test drive for iPhone owners, just haven\u2019t had the same punch as mocking that distinctive notch<\/a>.<\/p>\n<\/div>\n