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Taylor Swift<\/strong> and Travis Kelce<\/strong> are no strangers to public displays of affection. By now, we\u2019ve seen them embrace after shows on Swift\u2019s Eras Tour<\/a> and lock lips<\/a> after Kelce\u2019s football triumphs<\/a>. But a new bit of footage, released by Swift herself, is a notable shift for the couple. For months, we\u2019ve played the role of voyeurs, peering in at a couple\u2019s private moments (albeit in public). But now we\u2019re all just consumers of a couple\u2019s private moment that\u2019s been handed to us to view.<\/p>\n Of course, this isn\u2019t happenstance. As you of course know, Swift\u2019s (unexpectedly double) album, The Tortured Poets Department<\/em>, was released Friday<\/a>, with all the three-ring hype one might expect. Then Friday night, Swift dropped a YouTube short<\/a> (that\u2019s what the Alphabet-owned video platform calls its horizontally shot and time-constrained TikTok and\/or Instagram Reels competitor) of seemingly candid and personal scenes from Swift\u2019s life, including a kiss from the Kansas City Chiefs tight end.<\/p>\n Or is the moment of affection more of a distraction? Fans are doubtlessly Zaprudering the 15-second video, which also shows clips of Swift crafting, hoisting a cocktail, and working out. The moment with Kelce, which appears in the video\u2019s first second, shows Swift at a stove, spoon in hand. The camera is apparently set just behind whatever Swift is cooking, so one hopes it\u2019s not anything prone to sloshes or spatters. Suddenly, Kelce appears from behind, leaning in from Swift\u2019s right to kiss her on the cheek. Swift, laughing, leans away as the words \u201cfor a Fortnight\u201d appear on the screen.<\/p>\n That\u2019s because the video isn\u2019t just a cozy and humanizing set of images. Instead, it\u2019s intended to kick off a social media challenge (we\u2019re still doing those?) inspired by TTPD<\/em> song \u201cFortnight,\u201d which Swift had just announced as the first single from the album. That song has its own, far more slickly produced video, which was also released<\/a> last night and stars actors Ethan Hawke<\/strong> and Josh Charles<\/strong>\u2014yes, the stars of Dead Poets Society<\/em>, you get the connection, I\u2019m sure\u2014as well as Swift and fellow \u201cFortnight\u201d singer Post Malone<\/strong>.<\/p>\n \u201cShare your \u2018fortnight\u2019 recap with #ForAFortnightChallenge \ud83e\udd0d brought to you by YouTube Shorts,\u201d reads the caption to the video, but further instructions were not provided. YouTube remedied that on Saturday, issuing a press release<\/a> that explained that \u201cA fortnight is a unit of time equal to 14 days (or nights), and a lot can happen in that amount of time! This challenge is all about sharing your fortnight recap – 14 snippets of your life – in one single Short soundtracked to \u2018Fortnight (feat Post Malone).\u2019\u201d<\/p>\n \u201cThe 14 clips from 14 moments can reflect anything users want to share,\u201d the platform writes, \u201cit\u2019s all about having fun and connecting with one another!\u201d That\u2019s what Swift did, and we\u2019re being led to believe that her short story was all about \u201cgiving viewers 14 little glimpses of her everyday life.\u201d Which is less about what one actually does as an incredibly famous and powerful person, it seems, but is instead about cats, boys, and crafts.<\/p>\n<\/div>\n