Meta is pushing ahead with its efforts to make its generative AI-powered products available to more users. Apart from testing Meta AI chatbot with users in countries like India on WhatsApp<\/a>, the company is also experimenting with putting Meta AI in the Instagram search bar for both chat with AI and content discovery.<\/p>\n The search query in the search bar leads you to a conversation in DM with Meta AI, where you can ask questions or use one of the pre-loaded prompts. The design of the prompt screen prompted Perplexity AI\u2019s CEO, Aravind Srinivas, to point out that the interface uses a design similar to the startup\u2019s search screen.<\/p>\n But beyond that, it could also help you discover new content on Instagram. For instance, a video on Threads<\/a> posted by a user indicates that you can tap on a prompt like \u201cBeautiful Maui sunset Reels\u201d to search for Reels related to that topic.<\/p>\n Separately, a few users TechCrunch talked to were able to ask Meta AI to search for Reels suggestions.<\/p>\n Screenshot<\/p>\n<\/div>\n This means that Meta plans to tap the power of generative AI beyond text generation and use it for surfacing new content from network like Instagram.<\/p>\n Meta confirmed its Meta AI experiment on Instagram with TechCrunch. However, the company didn\u2019t specify if it is using generative AI tech in search.<\/p>\n \u201cOur generative AI-powered experiences are under development in varying phases, and we\u2019re testing a range of them publicly in a limited capacity,\u201d a Meta spokesperson told TechCrunch.<\/p>\n You can find a ton<\/a> of posts<\/a> about the quality of Instagram search. So, it would not be surprising if Meta wants to use generative AI to improve search.<\/p>\n Also, Meta would want Instagram to have better discoverability than TikTok. Last year, Google introduced a new perspectives feature to surface results from Reddit and TikTok<\/a>. Earlier this week, reverse engineer Alessandro Paluzzi noted on X that Instagram is working on an option called \u201cVisibility off Instagram\u201d<\/a> to possibly show posts as part of search engine results.<\/p>\n<\/p><\/div>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/04\/IMG_6529.jpg?w=332\")
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