{"id":89350,"date":"2024-04-11T21:40:38","date_gmt":"2024-04-11T21:40:38","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/04\/11\/dbrands-brash-social-media-schtick-just-cost-the-company-10000\/"},"modified":"2024-04-11T21:40:38","modified_gmt":"2024-04-11T21:40:38","slug":"dbrands-brash-social-media-schtick-just-cost-the-company-10000","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/04\/11\/dbrands-brash-social-media-schtick-just-cost-the-company-10000\/","title":{"rendered":"Dbrand\u2019s brash social media schtick just cost the company $10,000"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Dbrand, the phone case company known for its sassy attitude toward <a href=\"https:\/\/www.theverge.com\/2023\/11\/11\/23955179\/dbrand-artisan-keycaps-the-enter-pyramid-metal-novelkeys-price\" target=\"_blank\" rel=\"noopener\">users<\/a> and <a href=\"https:\/\/www.theverge.com\/23713293\/dbrand-zelda-tears-of-the-kingdom-nintendo-switch-skin\" target=\"_blank\" rel=\"noopener\">tech companies<\/a>, gave $10,000 to a customer as an apology after it made a racist comment about their last name. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">On Tuesday, <a href=\"https:\/\/web.archive.org\/web\/20240409223552\/https:\/\/twitter.com\/dbrand\/status\/1777823124479734097\" target=\"_blank\" rel=\"noopener\">Dbrand reposted<\/a> a complaint from a customer, Bhuwan Chitransh, who said that the skin they purchased for their MacBook changed color after just two months. Dbrand replied with a crude message that rhymed the customer\u2019s name with \u201crash.\u201d Chitransh\u00a0<a href=\"https:\/\/x.com\/BhuwanChitransh\/status\/1778051024671867390\" target=\"_blank\">later responded<\/a>, saying Dbrand\u2019s post reflects its racist perspective toward Indian customers.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">The following day, the <a href=\"https:\/\/x.com\/dbrand\/status\/1778136614788600226\" target=\"_blank\">company said<\/a> that it had made a \u201chuge fumble.\u201d Dbrand said it apologized to Chitransh and offered him $10,000 \u201cas a gesture of goodwill.\u201d However, Dbrand didn\u2019t delete the original post until tech YouTuber Marques Brownlee made a post early Thursday morning, saying it caused \u201cunnecessary\u201d harm.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">\u201cWon\u2019t be working with dbrand until that original tweet is deleted, at least,\u201d <a href=\"https:\/\/x.com\/MKBHD\/status\/1778287849818685709\" target=\"_blank\">Brownlee said<\/a>. \u201cYou\u2019re allowed to make shitty jokes, but the internet has made it pretty clear what it think[s] about this one, and the harm from it is unnecessary.\u201d Dbrand deleted the post hours later, <a href=\"https:\/\/x.com\/dbrand\/status\/1778441732763340969\" target=\"_blank\">acknowledging<\/a> that it \u201ccreated a platform for hateful discourse.\u201d Brownlee, who has <a href=\"https:\/\/go.skimresources.com\/?id=1025X1701640&amp;xs=1&amp;url=https%3A%2F%2Fdbrand.com%2Fshop%2Fspecial-edition%2Ficons\" target=\"_blank\" rel=\"noopener\">worked with Dbrand<\/a> on a line of icon-filled device skins, said it was \u201cgood to have you back\u201d after the company deleted its post. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">In a statement to <em>The Verge<\/em>, Dbrand CEO Adam Ijaz says the comment was a \u201csevere lapse in judgment,\u201d adding that Brownlee\u2019s support helped the company \u201creflect more carefully\u201d on how the comment created a \u201cplatform for vitriol.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">\u201cWe\u2019ve been playing this gambit of poking fun at customers on social media for over a decade now,\u201d Ijaz says. \u201cMoving forward, our aim is to maintain the satire without resorting to insensitivity.\u201d<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/2024\/4\/11\/24127613\/dbrand-racist-tweet-apology-mkbhd\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dbrand, the phone case company known for its sassy attitude toward users and tech companies, gave $10,000 to a customer as an apology after it made a racist comment about their last name. On Tuesday, Dbrand reposted a complaint from a customer, Bhuwan Chitransh, who said that the skin they purchased for their MacBook changed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":89351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-89350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/89350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=89350"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/89350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/89351"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=89350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=89350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=89350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}