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Summer House<\/em><\/a> star Kyle Cooke<\/strong><\/a> has always had a knack for business. Thankfully, his reality TV presence on the hit Bravo show \u200bhelped Kyle \u200blaunch the health-conscious seltzer brand, Loverboy. The Maryland native spent a hefty chunk of change to launch the business in 2018 and it has since earned millions of dollars in sales.<\/p>\n Loverboy is a sparkling hard tea that is made with zero sugar and is 90 calories per can. The buzzing drinks are sold in party packs that include flavors mango pear, black cherry vanilla, half & half, pineapple hibiscus, lemon iced tea, strawberry lemonade, white tea peach and hibiscus lime.<\/p>\n \u201cWe made a zero sugar sparkling hard tea because nothing like it existed,\u201d the Loverboy\u2019s website<\/a> reads. \u201cIt starts with the perfect blend of organic brewed tea, botanicals, juices and monk fruit combined with the smoothest tasting gluten-free alcohol that we could find.\u201d<\/p>\n The Bravolebrity released the tasty refreshments in 2018, one year after his debut season on Summer House<\/em>. Loverboy got nationwide recognition when his castmates Amanda Batula<\/strong>, Hannah Berner<\/strong>, Paige DeSorbo<\/strong>, Luke Gulbranson<\/strong>, Lindsay Hubbard<\/strong>, Danielle Olivera<\/strong>, Carl Radke<\/strong>, Ciara Miller<\/strong>, West Wilson<\/strong> and Jesse Solomon<\/strong> consumed the drink on the show.<\/p>\n \u201cWhen we filmed the first season of Summer House in 2017, I was working on a nutrition coaching app. I\u2019d been trying to figure out a way to incorporate it into the show, but it was almost impossible to include it organically \u2014 plus, it didn\u2019t really go hand in hand with a show about partying in the Hamptons,\u201d Kyle explained to Business Insider<\/em><\/a> in February 2023, noting that their audience cared the most about what alcohol they were drinking. \u201cWe\u2019d generated incredible exposure for brands like Whispering Angel and Twisted Tea because we were drinking them every episode. I figured, what if I create the first better-for-you hard tea? Tea adds flavor without adding calories, and less sugar equals less of a hangover.\u201d<\/p>\n Kyle\u2019s wife and costar, Amanda, works as Loverboy\u2019s creative director. Carl previously worked as the VP of Sales, but left the business in 2023 after he entered his sobriety journey two years prior.<\/p>\n Like any entrepreneur, Kyle put his own money into the brand. The Traitors<\/em> alum coughed up $100,000 of his own money to turn Loverboy from an idea to a reality.<\/p>\n In 2022, Loverboy generated over $16 million in sales, according to Forbes<\/em><\/a>. By the time February 2023 rolled around, Kyle revealed how much money the brand made.<\/p>\n \u201cNow, we\u2019ve generated about $38 million in total sales and work with over 150 distributors across 44 states \u2014 but I definitely faced my fair share of obstacles along the way,\u201d he told Business Insider<\/em>.<\/p>\n<\/p><\/div>\nWhat Is Kyle Cooke\u2019s Drink Loverboy?<\/h2>\n
When Did Kyle Cooke Launch Loverboy?<\/h2>\n
How Much Money Has Kyle Cooke Earned From Loverboy?<\/h2>\n