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\t\t\t\t<\/p>\n Selena Gomez<\/strong><\/a> is celebrating the latest Rare Beauty<\/strong><\/a><\/em> drop in New York City!<\/p>\n The 31-year-old pop star, actress and beauty mogul expanded her popular beauty brand with the release of her Soft Pinch Luminous Powder Blush<\/a>. <\/p>\n She organized a party at Studio 525 to show off the new product and to celebrate with fans and beauty lovers on Saturday (April 6). <\/p>\n Keep reading to find out more\u2026<\/em><\/strong><\/span><\/p>\n For the party, Selena<\/strong> coordinated her look to the hot product. She wore pastel pink and blush tones from head to toe, pairing a jacket with a long-sleeved dress and heels. <\/p>\n Selena<\/strong> slicked her hair back in a sleek style and kept her makeup simple. Of course, her cheeks were radiant!<\/p>\n Rare Beauty<\/strong>\u2018s new formula follows its massively popular Soft Pinch Liquid Blush<\/a>, which is a best-selling product with a cult following. It\u2019s available in six shades with a radiant finish. Cheer, described as a light warm pink, is Selena<\/strong>\u2018s custom shade. <\/p>\n You can currently pick up Selena<\/strong>\u2018s newest Rare Beauty<\/em> launch and everything else from the brand at a discount from Sephora. We rounded up some other items that we\u2019re eying during the Sephora Spring Savings Event<\/a>!<\/p>\n Disclosure:<\/strong> Some products on this site use affiliate links and we may earn commission for any purchase made through the links.<\/em><\/p>\n Scroll through all of the new photos of Selena Gomez in the gallery\u2026<\/strong><\/em><\/p>\n <\/span><\/p><\/div>\n