{"id":87970,"date":"2024-04-06T01:22:17","date_gmt":"2024-04-06T01:22:17","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/04\/06\/instagram-makes-more-money-from-ads-than-youtube-does-and-it-has-for-years\/"},"modified":"2024-04-06T01:22:17","modified_gmt":"2024-04-06T01:22:17","slug":"instagram-makes-more-money-from-ads-than-youtube-does-and-it-has-for-years","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/04\/06\/instagram-makes-more-money-from-ads-than-youtube-does-and-it-has-for-years\/","title":{"rendered":"Instagram makes more money from ads than YouTube does, and it has for years"},"content":{"rendered":"


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At $32.4 billion for 2021 alone, that\u2019s even more than YouTube, which pulled in $28.8 billion in the same year. Business Insider<\/em><\/a> previously pointed out the lead it has over Google\u2019s video unit, and mentions that YouTube gives up 55 percent of each advertising dollar it makes to content owners who upload videos while Instagram coughs up a lot less.<\/p>\n<\/div>\n

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The gap is also there even if you look further back. In 2020 and 2019, Meta lists Instagram\u2019s ad revenue as $22 and $17.9 billion, respectively, while YouTube\u2019s ad revenue is listed in its annual report (PDF<\/a>) as $19.7 and $15.1 billion<\/a> for the same years.<\/p>\n<\/div>\n

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According to Bloomberg<\/em><\/a>, the figures show the share of Meta\u2019s revenue that comes from Instagram has jumped from 26 percent in 2020 to almost 30 percent in the first six months of 2022. The figures from the filing give more insight than Meta\u2019s quarterly earnings reports, which don\u2019t break out Instagram, but now we have a much clearer idea about how much Adam Mosseri\u2019s section means to Meta.<\/p>\n<\/div>\n


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At $32.4 billion for 2021 alone, that\u2019s even more than YouTube, which pulled in $28.8 billion in the same year. Business Insider previously pointed out the lead it has over Google\u2019s video unit, and mentions that YouTube gives up 55 percent of each advertising dollar it makes to content owners who upload videos while Instagram […]<\/p>\n","protected":false},"author":1,"featured_media":87971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-87970","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/87970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=87970"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/87970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/87971"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=87970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=87970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=87970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}