{"id":8598,"date":"2023-03-15T22:00:08","date_gmt":"2023-03-15T22:00:08","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/03\/15\/accor-just-launched-a-travel-subscription-program-should-you-sign-up-the-points-guy\/"},"modified":"2023-03-15T22:00:08","modified_gmt":"2023-03-15T22:00:08","slug":"accor-just-launched-a-travel-subscription-program-should-you-sign-up-the-points-guy","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/03\/15\/accor-just-launched-a-travel-subscription-program-should-you-sign-up-the-points-guy\/","title":{"rendered":"Accor just launched a travel subscription program \u2014 should you sign up? – The Points Guy"},"content":{"rendered":"


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The viability of the travel subscription model took a step forward this week when Paris-based Accor<\/a> \u2014 the largest European hotelier and the owner of brands like Sofitel and Fairmont \u2014 rolled out a global plan called ALL Plus aimed at travelers who seek out budget hotels, as well as those who flock to upscale properties.<\/p>\n

Usually, travel loyalty programs require members to stay nights, fly miles and spend money in order to move up the food chain. However, a travel subscription works under the \u201cpay for perks\u201d model: Users pay a fee to get several of the benefits usually reserved for certain loyalty program tiers.<\/p>\n

One of the best-known examples to date is InterContinental Ambassador<\/a>. Members pay $200 annually for benefits such as room upgrades, food and beverage credits, a complimentary weekend night stay at InterContinental properties and Platinum Elite status in IHG One Rewards for stays at other IHG hotels.<\/p>\n

But will Accor\u2019s new venture move the needle for travelers who haven\u2019t tried out the French hotel company before? Company leaders don\u2019t think this program is solely for travelers who live in Europe or South America (even though Accor has more hotels in these regions than in the U.S.).<\/p>\n

\u201cIt’s not a country of origin-centric product. It’s a destination-centric product,\u201d said Maxime Gareau, vice president of membership development at Accor. \u201cIt makes sense for anyone that is traveling in the region where we have the most hotels given the brands that are integrated into it.”<\/p>\n

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ALL Plus and its new categories<\/h2>\n

Accor views its program as a loyalty accelerator fueling its Accor Live Limitless loyalty program<\/a>. It divides the subscription offering, ALL Plus, into two categories that officially go into effect later this month.<\/p>\n

ALL Plus Voyageur, the higher-end offering, provides members with a 20% discount across 10 of Accor\u2019s luxury and premium hotel brands, as well as a 15% discount at nine of the company\u2019s midscale and economy brands. ALL Plus Voyageur costs members 199 euros (about $210).<\/p>\n

Brands included in ALL Plus Voyaguer are:<\/p>\n