Rivian has a little cinematic surprise tucked in its new \u201ctreehouse\u201d rooftop tent, one of the many accessories the automaker plans to sell alongside its next-generation R2 SUV and future R3 EVs.<\/p>\n
The rooftop tent, which Rivian calls the treehouse, is equipped with a movie projector, which is run using power from the Rivian, Brian Gase, Rivian\u2019s senior director of prototype and special projects, told TechCrunch during a customer event in Laguna Beach, California. The customer event was held Thursday evening, several hours after Rivian founder and CEO RJ Scaringe unveiled the all-electric R2 SUV<\/a> and the sporty R3 and R3x hatchback vehicles<\/a>.<\/p>\n The treehouse, as Rivian has branded it, is different from the white-labeled Yakima tent designed for its flagship R1T truck.<\/p>\n Image Credits:<\/strong> Rivian<\/p>\n<\/div>\n This new treehouse product is contained in a hardshell, which then opens up into a large rooftop tent. Opposite the opening is a large window, where the roll-down screen is located, Gase said. The projector can be connected to a power source from the vehicle, he added. The treehouse also comes with an interior fan and lighting.<\/p>\n Gase said the treehouse design will largely remain the same once it goes on sale. Right now, he said, the focus is about keeping the quality high without making it too expensive.<\/p>\n \u201cIt\u2019s about the cost because you can look at it and say \u2018that\u2019s awesome,\u2019 but then you\u2019re putting an expensive tent on a product that you\u2019re trying to get to an introductory level price,\u201d Gase said, referring to the R2, which is expected to have a starting price of $45,000.<\/p>\n![\"Rivian](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/03\/05_Accessories.jpg\")
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