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Brussels-based startup Cowboy<\/a> has been in the news lately for its cash burn rate<\/a>. But the company wants to control its narrative again with some product and business news. Cowboy is launching a new feature called \u2018AdaptivePower\u2019, which automatically adjusts the power of the motor depending on the current slope and weather conditions.<\/p>\n Cowboy\u2019s electric bikes are pretty straightforward \u2014 there is no gear and there are no + and \u2013 button to adjust the power of the motor. The company thinks riding a bike should be as easy as jumping on the saddle and putting a foot on the peddle.<\/p>\n But that minimalistic approach has some drawbacks. While the default power mode works fine in most cities, it\u2019s not enough in hilly cities like San Francisco.<\/p>\n Instead of releasing a new bike with gears or buttons, the company is leveraging the sensors in the existing Cowboy lineup, such as the gyroscope and accelerometer. While these sensors were originally included for crash and theft detection, they can be leveraged to make the bike smarter. Based on the current torque, speed and other factors, Cowboy automatically increases the power delivery of the electric motor or reduces it.<\/p>\n This feature will be rolled out to Cowboy\u2019s latest models that were released a couple of years ago<\/a> \u2014 the C4 and its step-through version the C4ST. It will be an over-the-air software update. Once the update is installed, you\u2019ll be able to choose between the \u2018adaptive\u2019 and \u2018eco\u2019 options in the mobile app for the motor power settings.<\/p>\n In other product news, the company is also releasing some new colors for the C4ST as you can see in the image at the bottom of this article.<\/p>\nNew funding round at a lower valuation<\/h2>\n