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\nNikon is acquiring RED cameras https:\/\/t.co\/BQuTe2eax5<\/a><\/p>\n
\u2014 The Verge (@verge) March 7, 2024<\/a><\/p><\/blockquote>\n
– RED will become a subsidiary of Nikon as it attempts to expand into the digital cinema camera market.<\/p>\n
– Nikon hopes to use the deal to expand into the professional digital cinema camera market, drawing from RED\u2019s \u201cknowledge in cinema cameras, including unique image compression technology and color science.\u201d<\/p>\n
– RED president Jarred Land announced the news on Instagram<\/a> with an image followed by \u201cHeh heh heh…\u201d<\/p>\n
– RED boasts<\/a> that its cameras have been used to film numerous major films and TV shows, including multiple Marvel productions like Guardians of the Galaxy Vol. 3 and Captain Marvel, nature documentaries like Planet Earth II, and TV shows like Squid Game, Mindhunter, Peaky Blinders, and The Queen\u2019s Gambit.<\/p>\n
– The acquisition comes less than a year after RED\u2019s lawsuit against Nikon<\/a> for infringing on its video compression patents was dismissed<\/a>. <\/p>\n
“If you can’t beat them, buy them.” – Nikon probably <\/span><\/i><\/p>\n