I get suspicious whenever I see a gadget \u201cfor women.\u201d I can\u2019t help it. Femtech is a minefield of promising ideas<\/a>, concepts with borderline insulting execution<\/a>, privacy concerns, and cheesy marketing. The worst is when a product leans too heavily on a stereotypically feminine design without addressing any of the health concerns <\/strong>specific to <\/strong>people with uteruses. I\u2019d write off femtech completely if it weren\u2019t for the fact that every once in a while I find a product I genuinely like. The $249 Bellabeat Ivy is one of them.<\/p>\n<\/div>\n Bellabeat isn\u2019t a newcomer to the wearable space. Its Leaf line of health trackers has been around for close to a decade, but when I dabbled with the Leaf Urban<\/a> many moons ago, I wasn\u2019t impressed. It was an alright tracker. I just didn\u2019t have the best time with it. The app and features were overly simplistic, I kept losing it because it\u2019d fall off my wrist or clothing, and by 2020<\/a>, every mainstream wearable maker had finally added period tracking \u2014 the one thing that had set Bellabeat apart until then. So you can imagine how surprised I was when I strapped on the Ivy and had a drastically different experience. <\/p>\n<\/div>\n This, my friends, is the rare instance where a wellness wearable For Women doesn\u2019t feel like a total gimmick. <\/p>\n<\/div>\n