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During Apple\u2019s quarterly earnings call on Thursday afternoon, CEO Tim Cook mentioned that the company is working on generative AI software features that will make their way to customers \u201clater this year.\u201d That aligns with reporting from Bloomberg\u2019s<\/em> Mark Gurman<\/a>, who said recently that iOS 18 could be the \u201cbiggest\u201d update in the operating system\u2019s history. Cook\u2019s teases \u2014 he mentioned generative AI several times, but never got specific \u2014 seem to confirm that we\u2019re in for a big release this fall.<\/p>\n<\/div>\n \u201cAs we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort, and we\u2019re excited to share the details of our ongoing work in that space later this year,\u201d Cook said in his prepared remarks. <\/p>\n<\/div>\n Analysts tried to press Cook for more details, but he didn\u2019t offer much. \u201cOur M.O., if you will, has always been to to do work and then<\/em> talk about work, and not to get out in front of ourselves. And so we\u2019re going to hold that to this as well. But we have got some things that we\u2019re incredibly excited about, that we\u2019ll be talking about later this year.\u201d<\/p>\n<\/div>\n AI software features ranging from advanced photo manipulation to word processing enhancements have been a major selling point of smartphones from Google<\/a> and Samsung<\/a> in recent months. It\u2019s rare for Apple to telegraph its upcoming moves, so you can take this as a sign that the company has ambitious plans to integrate AI into its software platforms \u2014 iOS, iPadOS, and macOS \u2014 later this year. <\/p>\n<\/div>\n \u201cLet me just say that I think there\u2019s a huge opportunity for Apple with generative AI and with AI, without getting into many more details or getting out ahead of myself,\u201d Cook said to conclude the call.<\/p>\n<\/div>\n