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Nearly a week after Apple announced big changes to the App Store<\/a> because of the European Union\u2019s Digital Markets Act (DMA) rules, the company said that the market represents 7% of its global App Store revenues.<\/p>\n The company\u2019s chief financial officer Luca Maestri said that the monetary impact of these changes will depend on choices made by developers to adopt different systems.<\/p>\n \u201cA lot will depend on the choices that will be made. Just to keep it in context, the changes applied to the EU market, which represents roughly 7% of our global app store revenue,\u201d he said in reply to an analyst\u2019s question.<\/p>\n Because of DMA, Apple has to allow alternative app stores and let developers to use third-party payment processors. The company plans to charge a core tech fee<\/a> if an app crosses a million annual downloads across different app stores.<\/p>\n Amid these changes, Apple noted a record quarter for App Store revenues. The company\u2019s overall services revenue was $23.1 billion with an 11% jump year-on-year.<\/p>\n Apple continued its narrative of defending the App Store and its commission ecosystem by saying that it provides the best privacy and security. CEO Tim Cook emphasized that the company will fall short of providing the best experience to users because of these changes.<\/p>\n \u201cIf you think about what we\u2019ve done over the years is, we\u2019ve really majored on privacy, security, and usability. And we\u2019ve tried our best to get as close to the past in terms of the things that are \u2014 that people love about our ecosystem as we can, but we are going to fall short of providing the maximum amount that we could supply, because we need to comply with the regulation,\u201d he said.<\/p>\n In the EU, Apple also had to open up the browser ecosystem<\/a> by allowing other browsers to use their own engine instead of WebKit. When users start their iPhones after updating to iOS 17.4, the company will show a splash screen to let them pick a default browser.<\/p>\n Apple is seemingly exploring more avenues to increase App Store revenue. The company will allow streaming game stores for cloud gaming services to be distributed through the App Store globally. Plus, it is extending the support for in-app purchase systems to mini-games, mini-apps, plug-ins, and chatbots. So for instance, Netflix could potentially sell mini-games directly through the app. And OpenAI can have a mechanism for subscribing to paid GPTs.<\/p>\n Industry reaction to Apple\u2019s changes has been harsh. Spotify called Apple\u2019s DMA plan \u201cextortion\u201d while Epic Games CEO described it as \u201cmalicious compliance\u201d which is full of \u201cjunk fees.\u201d<\/a> On Thursday, Meta CEO Mark Zuckerberg joined the choir during the company\u2019s earnings call and said Apple\u2019s DMA rules were \u201cso onerous\u201d that he would be surprised if developers opted in<\/a>. As The Verge<\/a> reported, several developers have pointed out that if developers agree to the new conditions, they would have to pay a substantial fee.<\/p>\n