{"id":71226,"date":"2024-01-25T19:00:31","date_gmt":"2024-01-25T19:00:31","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/01\/25\/marriotts-ceo-on-new-brands-bonvoy-growth-and-keeping-things-cool-at-w-the-points-guy\/"},"modified":"2024-01-25T19:00:31","modified_gmt":"2024-01-25T19:00:31","slug":"marriotts-ceo-on-new-brands-bonvoy-growth-and-keeping-things-cool-at-w-the-points-guy","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/01\/25\/marriotts-ceo-on-new-brands-bonvoy-growth-and-keeping-things-cool-at-w-the-points-guy\/","title":{"rendered":"Marriott\u2019s CEO on new brands, Bonvoy growth and keeping things cool at W – The Points Guy"},"content":{"rendered":"


\n<\/p>\n

\n

Cynics typically say that bigger doesn’t always equal better when it comes to major corporations like Marriott International.<\/p>\n

Yet Marriott, the world’s largest hotel company, has clearly tried to maneuver a tricky dance in recent years so its brand and loyalty strategy make it the go-to brand for a wide swath of customers.<\/p>\n

Considering booking a vacation rental on Airbnb? Why not try Homes & Villas by Marriott Bonvoy<\/a> instead. Want to unwind with the see-and-be-seen scene? You have Edition<\/a> and W<\/a> on the luxury end (more on that later) while Moxy increasingly becomes a formidable player (and TPG Award winner<\/a>) in the select-stay space.<\/p>\n

The company is on track to be a dominant force in Las Vegas thanks to a partnership with MGM Resorts International<\/a> that is expected to officially launch in the coming months. Over the last year, Marriott also did what most pundits thought the company was trying to avoid all this time: offer a robust lineup of affordable brands with newer acquisitions and organic launches like City Express<\/a>, StudioRes<\/a> and Four Points Express by Sheraton<\/a>.<\/p>\n

“It’s absolutely not a pivot, and from a strategy perspective, it is not a binary. It’s not a case of, let’s shift resources away from luxury towards midscale,” Marriott CEO Anthony Capuano said this week during a press breakfast at the Americas Lodging Investment Summit in Los Angeles. “They can coexist and grow and thrive in parallel.”<\/p>\n

TPG later caught up with Capuano for a one-on-one interview to get the latest on what all these expansions and partnerships mean for the future of the hotel behemoth.<\/p>\n

\n