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Welcome back to Found, where we get the stories behind the startups.<\/p>\n
This week Becca<\/a> and Dom<\/a> are joined by Ben Goodwin<\/a>, the co-founder and CEO of Olipop<\/a>, a soda startup making low-sugar pop with probiotics. Goodwin talked about his foray into the soda space after working in kombucha and discovering the positive impacts of paying attention to microbiome health. Goodwin also talked about:<\/p>\n In the outro, Dom and Becca talk a bit about the company\u2019s marketing strategy that leans heavily on nostalgia. They also talk about the questions they wished they dove into more, like what the process was like to get Olipop eligible for Medicare reimbursements. Plus, they talk about their relationship \u2014\u00a0and lack thereof \u2014\u00a0to the soda category in general.<\/p>\n Subscribe to Found<\/a> to hear more stories from founders each week.<\/p>\n Connect with us:<\/p>\n\n