{"id":7020,"date":"2023-02-25T00:11:59","date_gmt":"2023-02-25T00:11:59","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/02\/25\/apple-takes-another-step-towards-ads-on-tv-plus\/"},"modified":"2023-02-25T00:11:59","modified_gmt":"2023-02-25T00:11:59","slug":"apple-takes-another-step-towards-ads-on-tv-plus","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/02\/25\/apple-takes-another-step-towards-ads-on-tv-plus\/","title":{"rendered":"Apple takes another step towards ads on TV Plus"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Apple has made a notable hire that could signal its intent to move into ads on Apple TV Plus. The company has hired advertising exec Lauren Fry to \u201cto help build a video advertising business for its Apple TV Plus streaming service,\u201d <a href=\"https:\/\/www.theinformation.com\/articles\/apple-hires-ad-executive-for-apple-tv-a-sign-of-apples-video-ad-ambitions\" target=\"_blank\" rel=\"noopener\">according to <em>The Information<\/em><\/a>.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Currently, Apple TV Plus is only available with a paid subscription that <a href=\"https:\/\/www.theverge.com\/2022\/10\/24\/23420902\/apple-tv-plus-music-price-increase\" target=\"_blank\" rel=\"noopener\">recently got more expensive<\/a>, so an ad-supported tier that\u2019s presumably more affordable could be one way for Apple to bring in new subscribers. At this point, having an ad-supported tier of a streaming service is pretty common \u2014 <a href=\"https:\/\/www.theverge.com\/2022\/11\/3\/23438971\/netflix-basic-with-ads-what-you-cant-watch-padlock\" target=\"_blank\" rel=\"noopener\">Netflix<\/a> and <a href=\"https:\/\/www.theverge.com\/23502068\/disney-plus-basic-ads-price-worth-it-netflix\" target=\"_blank\" rel=\"noopener\">Disney Plus<\/a> got them last year, while HBO Max\u2019s ads plan <a href=\"https:\/\/www.theverge.com\/2021\/6\/2\/22465317\/hbo-max-ad-supported-plan\" target=\"_blank\" rel=\"noopener\">launched in June 2021<\/a> \u2014 and in hiring Fry, it appears Apple is moving forward with plans to eventually run ads alongside shows like <em>Ted Lasso<\/em> and <em>Severance<\/em>.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\"> Apple didn\u2019t immediately reply to a request for comment.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/2023\/2\/24\/23614183\/apple-tv-plus-ads-ad-supportied-tier-hire\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has made a notable hire that could signal its intent to move into ads on Apple TV Plus. The company has hired advertising exec Lauren Fry to \u201cto help build a video advertising business for its Apple TV Plus streaming service,\u201d according to The Information. Currently, Apple TV Plus is only available with a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-7020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/7020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=7020"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/7020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/7021"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=7020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=7020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=7020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}