{"id":67548,"date":"2024-01-09T23:15:00","date_gmt":"2024-01-09T23:15:00","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/01\/09\/intel-we-are-bringing-the-ai-pc-to-the-car\/"},"modified":"2024-01-09T23:15:00","modified_gmt":"2024-01-09T23:15:00","slug":"intel-we-are-bringing-the-ai-pc-to-the-car","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2024\/01\/09\/intel-we-are-bringing-the-ai-pc-to-the-car\/","title":{"rendered":"Intel: \u201cWe are bringing the AI PC to the car\u201d"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">A few months after Intel\u2019s CEO announced plans <a href=\"https:\/\/www.theverge.com\/2023\/7\/27\/23810360\/intel-pat-gelsinger-ai-every-platform-promise\" target=\"_blank\" rel=\"noopener\">to put AI into \u201ceverything,\u201d<\/a> we\u2019re starting to get a clearer picture about where it will go first. Today, the company announced its AI-focused chip for the automotive sector or, as Intel describes it, \u201cthe first-generation AI-enhanced software-defined vehicle system-on-chip.\u201d Intel also announced the acquisition of an energy management company and a new effort to standardize battery power for electric vehicles. <\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Intel has been locked in a race with Nvidia and AMD to corner the market in processors and other hardware needed to fuel the AI boom. Now, it\u2019s shifting to AI PCs, arguing that AI is more secure when running on a personal computer as opposed to over the internet. <\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">The companies also compete in the automotive sector, fueled by the belief that the car is the next great software platform. Intel\u2019s new automotive chips are designed to enhance in-car experiences, such as navigation, voice assistants, and vehicle controls, said Jack Weast, vice president and general manager of Intel Automotive. <\/p>\n<\/div>\n<div class=\"duet--article--article-body-component clear-both block\">\n<div class=\"my-9\">\n<p><figcaption class=\"duet--article--dangerously-set-cms-markup inline text-gray-13 dark:text-gray-e9 [&amp;&gt;a:hover]:text-black [&amp;&gt;a:hover]:shadow-underline-black dark:[&amp;&gt;a:hover]:text-gray-e9 dark:[&amp;&gt;a:hover]:shadow-underline-gray-63 [&amp;&gt;a]:shadow-underline-gray-13 dark:[&amp;&gt;a]:shadow-underline-gray-63\"><em>Intel\u2019s plan for the future of the car is pretty complex.<\/em><\/figcaption><cite class=\"duet--article--dangerously-set-cms-markup inline not-italic text-gray-63 dark:text-gray-bd [&amp;&gt;a:hover]:text-gray-63 [&amp;&gt;a:hover]:shadow-underline-black dark:[&amp;&gt;a:hover]:text-gray-bd dark:[&amp;&gt;a:hover]:shadow-underline-gray [&amp;&gt;a]:shadow-underline-gray-63 dark:[&amp;&gt;a]:text-gray-bd dark:[&amp;&gt;a]:shadow-underline-gray\">Image: Intel<\/cite><\/p>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">The first company to sign up to install these chips in its vehicles is Zeekr, the EV subbrand of China\u2019s Geely. (Geely is also the parent company of Volvo.) The first Zeekr vehicle featuring Intel\u2019s AI hardware will roll out later this year. <\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">\u201cWe are bringing the AI PC to the car,\u201d Weast said in a briefing with reporters last week. He followed that up with a bit of a reality check, saying, \u201cHowever, we can\u2019t just put a PC in a car. We know that automakers need to be able to re-architect their vehicle, as I mentioned, to be software defined.\u201d <\/p>\n<\/div>\n<div class=\"duet--article--article-body-component clear-both block md:float-left md:mr-30 md:w-[320px] lg:-ml-100\">\n<div class=\"duet--article--article-pullquote mb-20\">\n<p class=\"duet--article--dangerously-set-cms-markup relative bg-repeating-lines-dark bg-[length:1px_1.2em] pb-8 font-polysans text-28 font-medium leading-120 tracking-1 selection:bg-franklin-20  dark:bg-repeating-lines-light dark:text-white dark:selection:bg-blurple\">The first company to sign up to install these chips in its vehicles is Zeekr<\/p>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">The company aims to introduce a \u201cfamily\u201d of systems-on-a-chip (SoCs) for these future software-defined vehicles (SDVs), with the first rolling out at the end of 2024. Intel wouldn\u2019t name any other auto customers beyond Zeekr but said it was in active talks with a number of OEMs (original equipment manufacturers \u2014 sorry for all the acronyms). <\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">The auto industry is facing a number of unique challenges as it tries to cram ever-more sophisticated computers into its cars in anticipation of the mass adoption of electric vehicles and the evolution of more advanced software. It\u2019s a cliche to say that cars are becoming like smartphones on wheels, able to update their software through over-the-air updates and increasingly reliant on intricate superconductors to complete basic functions. But it\u2019s also true. <\/p>\n<\/div>\n<div class=\"duet--article--article-body-component clear-both block\">\n<div class=\"my-9\">\n<p> <cite class=\"duet--article--dangerously-set-cms-markup inline not-italic text-gray-63 dark:text-gray-bd [&amp;&gt;a:hover]:text-gray-63 [&amp;&gt;a:hover]:shadow-underline-black dark:[&amp;&gt;a:hover]:text-gray-bd dark:[&amp;&gt;a:hover]:shadow-underline-gray [&amp;&gt;a]:shadow-underline-gray-63 dark:[&amp;&gt;a]:text-gray-bd dark:[&amp;&gt;a]:shadow-underline-gray\">Photo by Qu Jinwei \/ VCG via Getty Images<\/cite><\/p>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">But Weast said that the effort to build a vehicle defined by software has a ways to go still \u2014\u00a0mainly because Intel has yet to put its stamp on it. \u201cNobody\u2019s really been doing software defined quite right yet,\u201d he said. \u201cWe have a unique perspective and a unique set of capabilities that we think can help the industry transition their vehicles to be truly software defined.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Intel says its SoCs are in 50 million cars on the road, powering infotainment displays and instrument clusters. Starting with Zeekr, the company will make its case to individual car companies that its AI-enhanced chips can help usher in a new era of software-defined vehicles. <\/p>\n<\/div>\n<div class=\"duet--article--article-body-component clear-both block md:float-left md:mr-30 md:w-[320px] lg:-ml-100\">\n<div class=\"duet--article--article-pullquote mb-20\">\n<p class=\"duet--article--dangerously-set-cms-markup relative bg-repeating-lines-dark bg-[length:1px_1.2em] pb-8 font-polysans text-28 font-medium leading-120 tracking-1 selection:bg-franklin-20  dark:bg-repeating-lines-light dark:text-white dark:selection:bg-blurple\">\u201cNobody\u2019s really been doing software defined quite right yet.\u201d<\/p>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Vehicles that have Intel\u2019s AI chips will have better voice assistants, improved video conferencing capabilities, and video gaming options for rear-seat passengers, the company  promises. Rather than fumble with multiple menus and submenus to turn certain features on, you could just tell your car to do it, Weast said. Improved safety features, like driver monitoring systems for hands-free driving, are another possibility. A car with Intel\u2019s AI system could even \u201cproactively enable\u201d safety features that the driver has already turned off, Weast said. <\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">\u201cI think there\u2019s a lot of opportunities for AI to enhance the vehicle experience and make tech a little less obtrusive,\u201d he added, \u201cand have it be more predictive and fit more seamlessly into the driving or passenger experience.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Energy management and EV battery size are also playing a prominent role in Intel\u2019s CES announcements today. The company is acquiring Silicon Mobility SAS, \u201ca fabless automotive silicon and software company that designs, develops and deploys EV energy management SoCs.\u201d The aim is to help EVs transition from first-generation batteries \u2014\u00a0heavy, expensive, mineral-rich \u2014 to something more lightweight and easier to manage. <\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Weast envisions EV batteries that are lighter in weight and that use fewer minerals but still deliver the same range \u2014 or better \u2014 as the current generation. Intel is working with SAE International to chair a new committee to develop a new standard for EV power management, the company said. <\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">\u201cBatteries are now the heaviest and most expensive elements of the vehicle,\u201d Weast said. \u201cVehicles today frankly remind us of first generation laptops.\u201d<\/p>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/2024\/1\/9\/24026990\/intel-auto-car-ai-pc-soc-sdv-zeekr-ces\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few months after Intel\u2019s CEO announced plans to put AI into \u201ceverything,\u201d we\u2019re starting to get a clearer picture about where it will go first. Today, the company announced its AI-focused chip for the automotive sector or, as Intel describes it, \u201cthe first-generation AI-enhanced software-defined vehicle system-on-chip.\u201d Intel also announced the acquisition of an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":67549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-67548","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/67548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=67548"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/67548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/67549"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=67548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=67548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=67548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}