\n<\/p>\n
While dating Taylor Swift<\/strong><\/a> certainly raised Travis Kelce<\/strong><\/a>\u2018s profile to new heights, his longtime managers had world fame plans for the Kansas City Chiefs star well before his romance<\/a> with pop\u2019s biggest superstar.<\/p>\n \u201cWe positioned Travis to be world famous,\u201d Andr\u00e9 Eanes<\/strong> told The New York Times<\/em> in a Wednesday, January 3, profile. He continued, \u201cWe didn\u2019t know how it would happen, or when it would happen, or what would help push that further along. But it\u2019s always been the thought in the back of our minds.\u201d<\/p>\n Travis, 34, has been working with twin brothers Andr\u00e9 and Aaron Eanes<\/strong> since his days playing football at the University of Cincinnati. When the men launched their company A&A Management while still in college, Travis became their second client.<\/p>\n Before getting together with Taylor, Andr\u00e9 and Aaron had already gone about launching Travis\u2019 profile as beyond that of an elite athlete. In 2023, the Ohio native won his second Super Bowl<\/a>\u00a0ring in February, went on to host Saturday Night Live<\/em><\/a> in \u200bMarch and starred in seven high-profile national commercials. The brothers also helped Travis\u2019 sportswear brand, Tru Colors, spark a capsule collection deal with the Chiefs for vintage and other merchandise.<\/p>\n \u201cPeople say to me, \u2018Man, it\u2019s been a crazy year,\u2019\u201d Aaron explained, adding, \u201cWhen I say, \u2018Actually, it\u2019s not that crazy,\u2019 people look at me funny. It\u2019s because it\u2019s easy when you have a plan. We\u2019re executing that plan.\u201d<\/p>\n After Travis and Taylor\u2019s relationship became public when she attended a Chiefs game<\/a> on September 24, 2023, the future Hall of Famer\u2019s profile skyrocketed to far beyond football fans. Soon her army of Swifties were buying up Travis\u2019 No. 87 jerseys<\/a>, turning in to watch Chiefs games and causing the pair to get cute couple names such as \u201cTayvis\u201d and \u201cTraylor.\u201d<\/p>\n As a result, the Eanes brothers became aware of how to handle \u201coversaturation\u201d and the chance that fans \u201cgrow numb at the sight of\u201d Travis. Thus, their strategy heading into 2024 \u201crevolves around one word: curation. Fewer deals. Quality over quantity. Authenticity first,\u201d the brothers told the publication.<\/p>\n With the playoffs looming and Kansas City\u2019s chances at a back-to-back Super Bowl win looking remote, fans \u200blikely won\u2019t be getting to see Taylor cheer on Travis every Sunday. Plus, she\u2019s back on the road<\/a> starting on February 7 in Tokyo to start the Asian and Australian leg of her Eras tour, which wraps up March 9 in Singapore. After that, she heads to Europe for that leg starting on May 9 in Paris. So Swifties will have to hope Travis likes to travel as the couple keeps their relationship strong.<\/p>\n<\/p><\/div>\n