on Instragram<\/a>. <\/p>\nWhile it will never be the most iconic coffee advertisement for this time of year (Folgers nailed that over a decade ago), it\u2019s cute and has a very cozy feel.<\/p>\n
One part of the marketing has less to do with the product and more to do with one seemingly random participant in the ad.<\/p>\nAt the start of Clevr\u2019s ad, you can see Duchess Meghan Markle in the background. (Image Credit: Instagram)<\/span><\/figcaption><\/figure>\n\u201cDamn, you\u2019re keeping us BUSY right now! Had to call in some reinforcements,\u201d Clevr\u2019s Instagram account teased in the caption.<\/p>\n
The video itself is a walkthrough of their alleged day-to-day.<\/p>\n
Except that Meghan Markle adopts multiple roles. The ad doesn\u2019t name her, but she appears in multiple shots.<\/p>\nAs Clevr\u2019s co-founder quips that they\u2019ve been listening to the pop princess on loop almost since the company\u2019s inception, we see Meghan Markle behind her. (Image Credit: Instagram)<\/span><\/figcaption><\/figure>\nFirst, we see the Duchess of Sussex going through the motions of being part of the fulfillment crew. That is to say that she\u2019s packing boxes.<\/p>\n
Attention is on Clevr co-founder Hannah Mendoza, who walks viewers through how things work at \u201cClevr HQ.\u201d<\/p>\n
Then, Meghan very clearly appears again. This time, she\u2019s adoping the role of part of the company\u2019s digital department. A regular polymath, that Meghan Markle.<\/p>\nIs Meghan Markle a technical expert? She portrays a tech wizard in this Clevr commercial. (Image Credit: Instagram)<\/span><\/figcaption><\/figure>\nAnd then we see her again, seemingly acting as a friendly colleague \u2026 or perhaps even an intern.<\/p>\n
First, Meghan hands the co-founder a cup of coffee.<\/p>\n
Then, she tries but fails to fistbump a coworker while walking off with a box of coffee. Our guess? This would have been an outtake, but was so cute and genuine that they opted to keep it in.<\/p>\nFistbump fail? Meghan Markle and her on-screen coworker don\u2019t quite connect in this Clevr commercial. (Image Credit: Instagram)<\/span><\/figcaption><\/figure>\nNow, a lot of people are wondering WTF she\u2019s doing there. This is a random coffee commercial for a coffee commercial, and it doesn\u2019t feature her center stage.<\/p>\n
Well, Meghan has been a fan of Clevr<\/a> since 2016, when the company launched. (We\u2019re unsure why they didn\u2019t start listening to Britney on a loop until 2019 \u2026 some of us have been doing it for decades)<\/p>\nMeghan also invested in the latte company back in December 2020. Notably, this was after she and Harry stepped away from the royal firm to live their own lives. So Meghan\u2019s just supporting a business by quietly getting them some extra attention \u2014 and it\u2019s working.<\/p>\n<\/p><\/div>\n
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