{"id":61495,"date":"2023-12-13T21:45:29","date_gmt":"2023-12-13T21:45:29","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/12\/13\/tiktok-car-confessionals-are-the-new-youtube-bedroom-vlogs-techcrunch\/"},"modified":"2023-12-13T21:45:29","modified_gmt":"2023-12-13T21:45:29","slug":"tiktok-car-confessionals-are-the-new-youtube-bedroom-vlogs-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/12\/13\/tiktok-car-confessionals-are-the-new-youtube-bedroom-vlogs-techcrunch\/","title":{"rendered":"TikTok car confessionals are the new YouTube bedroom vlogs | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\">YouTube\u2019s first viral scandal took place in what we believed was a 16-year-old girl\u2019s bedroom.<\/p>\n<p>In 2006, homeschooled teenager Bree Avery vlogged about her life under the username<a href=\"https:\/\/www.youtube.com\/watch?v=-goXKtd6cPo\" target=\"_blank\" rel=\"noopener\"> Lonelygirl15<\/a>, chronicling her supposedly boring life. But as the videos got more and more outlandish \u2014 her parents turned out to be part of a blood-harvesting cult? \u2014 fans uncovered the truth that<a href=\"https:\/\/mashable.com\/article\/lonelygirl15-ten-years-later\" target=\"_blank\" rel=\"noopener\"> the whole vlog was fake<\/a>; the Los Angeles-based creators of the channel were experimenting with a new form of storytelling, almost like a \u201cBlair Witch Project\u201d for the early aughts. Even after it was revealed that Bree was a paid actor named Jessica Lee Rose, fans still obsessed over her vlogs, which (in the beginning) are all told to us from the privacy of her bedroom.<\/p>\n<p>Though it was actually a carefully constructed set, the background of Bree\u2019s videos \u2014 a pink quilted bedspread with a plush monkey, a small wooden bookcase topped with candlesticks, some moody posters pasted to the walls \u2014 are emblematic of this formative YouTube era.<\/p>\n<p>Almost twenty years later, we watch microvlogs on TikTok, which are recorded on smartphones that we keep attached to our bodies like we\u2019re cyborgs. But in this era, creators\u2019 childhood bedrooms have been replaced with generic car interiors. It doesn\u2019t really matter the make or model of the car, so long as it is a car.<\/p>\n<p>\u201cI just thought it was weird \u2014 so weird! \u2014 to see so many TikToks in cars: make-up reviews, little jokey skits, singing, eating Indian food, whatever,\u201d Nathan Ma, a cultural critic and lecturer, told TechCrunch. Ma noted the transition from bedroom vlogs to parked car TikToks in a post on X after watching a food vlogger eat Indian food in his car.<\/p>\n<div class=\"embed breakout embed-oembed embed--twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Really fascinated at how on TikTok, the interior of our cars is the backdrop for broadcast experiences, just as the bedroom was the bedrock set on YouTube <a href=\"https:\/\/t.co\/aA8I2ysd2P\" target=\"_blank\">https:\/\/t.co\/aA8I2ysd2P<\/a><\/p>\n<p>\u2014 nathan ma (@nthnashma) <a href=\"https:\/\/twitter.com\/nthnashma\/status\/1713876792757342284?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">October 16, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n<p>When comedian James Corden hosted \u201cThe Late Late Show,\u201d he amplified this video style with his <a href=\"https:\/\/www.youtube.com\/watch?v=Nck6BZga7TQ\" target=\"_blank\" rel=\"noopener\">carpool karaoke<\/a> series, which featured artists like Paul McCartney and Adele. Almost a decade later, Vocal coach Cheryl Porter, who has 18.6 million TikTok followers, makes <a href=\"https:\/\/www.tiktok.com\/@cherylporterdiva\/video\/7282387035204177184\" target=\"_blank\" rel=\"noopener\">videos<\/a> doing <a href=\"https:\/\/www.tiktok.com\/@cherylporterdiva\/video\/7302455251435523361?lang=en\" target=\"_blank\" rel=\"noopener\">singing<\/a> <a href=\"https:\/\/www.tiktok.com\/@cherylporterdiva\/video\/7287971696420703521\" target=\"_blank\" rel=\"noopener\">exercises<\/a> with her clients while in the car.<\/p>\n<p>Keith Lee, a TikTok creator with 15.4 million followers, can <a href=\"https:\/\/www.texasmonthly.com\/food\/tiktok-keith-lee-houston\/\" target=\"_blank\" rel=\"noopener\">make<\/a> or <a href=\"https:\/\/www.nytimes.com\/2023\/11\/01\/dining\/keith-lee-atlanta-restaurant-rules.html\" target=\"_blank\" rel=\"noopener\">break<\/a> a restaurant with his food reviews, many of which are filmed in his car. This brand of video \u2013 the in-car, parking lot food review \u2013 <a href=\"https:\/\/www.youtube.com\/watch?v=OiTuA8FMaME\" target=\"_blank\" rel=\"noopener\">originated on YouTube<\/a>, since it\u2019s a way for reviewers to try food while it\u2019s fresh, even if eating a spread of <a href=\"https:\/\/www.tiktok.com\/@lifeofcian\/video\/7296579039853055278\" target=\"_blank\" rel=\"noopener\">Ethiopian food<\/a> and injera without a table seems less than ideal.<\/p>\n<p>Our familiarity with seeing people make content from their cars has greased the wheel for us to accept parked car microvlogging without question.<\/p>\n<p>\u201cI think there\u2019s a lot of social commentary TikTok videos where the social capital for the TikToker is, \u2018I just know this, I\u2019m just that smart, I just thought about this while I was getting out of my car,\u2019\u201d said <a href=\"https:\/\/www.temilasade.com\/\" target=\"_blank\" rel=\"noopener\">temi lasade-anderson<\/a>, a PhD candidate at King\u2019s College London researching Black women\u2019s digital intimacy and confessional vlogging. In contrast with YouTube bedroom vlogs, she told TechCrunch, car TikToks are \u201ca lot more quick and dirty. It\u2019s on the fly and on the cuff.\u201d<\/p>\n<p>Though cars are more transient settings than bedrooms, both afford the creator privacy. For TikTokers with spouses, roommates or children, it\u2019s possible that their car is the easiest place to record a TikTok without being interrupted. Plus, the lighting in cars is generally good. But these settings communicate different things to the viewer \u2013 a bedroom confessional vlog inherently imparts a sense of intimacy or secrecy. A car TikTok can give off the same vibe, depending on the subject matter the creator is talking about, but more often, it implies casualness. It\u2019s much easier to record a TikTok than film and edit a whole YouTube video, but TikToks often aren\u2019t as spontaneous as they seem.<\/p>\n<p>It\u2019s the aesthetic ideal of the format to appear as though you\u2019re creating something so casually that you\u2019re just filming it while running errands. But even these nonchalant TikToks can be rehearsed, scripted or filmed in several takes. It\u2019s the visual equivalent of ending an email with \u201cno worries if not.\u201d And if a car TikTok sparks backlash, the creator can easily walk back their commentary by pointing out that it was just something they thought of while going about their day-to-day life. But if the TikTok is successful, then the creator reaps the \u201csocial capital,\u201d as lasade-anderson put it, of appearing so smart that they can come up with something brilliant without really trying.<\/p>\n<p>The transition from YouTube vlog to car TikTok also shows a movement from private to public space.<\/p>\n<p>\u201cBack then, being a vlogger or doing vlogs was weird,\u201d lasade-anderson told TechCrunch. \u201cIt wasn\u2019t a thing that was socially and culturally accepted as a form of content creation, or a thing you\u2019d do, so the bedroom was a private haven.\u201d<\/p>\n<p>Bedroom vlogs often took the form of confessionals, wherein a YouTuber will speak directly to the camera about personal experiences and struggles. The genre is almost like an online version of the religious confession, or even a reality TV confessional, lasade-anderson points out. And like the religious confession, some of these vlogs can take the form of apologies \u2013 think about the unforgettable <a href=\"https:\/\/techcrunch.com\/2023\/07\/14\/colleen-ballinger-ukelele-apology-video-explained-toxic-gossip-train\/\" target=\"_blank\" rel=\"noopener\">Colleen Ballinger apology via ukulele<\/a>.<\/p>\n<p>\u201cThe confessional vlog as a format was almost like therapy in a sense, where people are talking about what\u2019s going on and how they\u2019re feeling about it,\u201d lasade-anderson said.<\/p>\n<p>For early lifestyle influencers, it was a strategy to build a following by seeming \u201cauthentic,\u201d though now, the idea of \u201cauthenticity\u201d is so overplayed that it\u2019s the Merriam-Webster word of the year. At the time, it was refreshing that social media allowed anyone to voice their seemingly unfiltered thoughts, and we all got to be voyeurs to random people\u2019s lives.<\/p>\n<p>But as we learned as early as lonelygirl15, nothing on social media is exactly as real as it seems \u2013 whether it\u2019s a bedroom confessional or a short TikTok filmed in an Arby\u2019s parking lot.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2023\/12\/13\/tiktok-car-confessionals-are-the-new-youtube-bedroom-vlogs\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube\u2019s first viral scandal took place in what we believed was a 16-year-old girl\u2019s bedroom. In 2006, homeschooled teenager Bree Avery vlogged about her life under the username Lonelygirl15, chronicling her supposedly boring life. But as the videos got more and more outlandish \u2014 her parents turned out to be part of a blood-harvesting cult? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":61496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-61495","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/61495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=61495"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/61495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/61496"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=61495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=61495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=61495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}