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As a woman<\/span> in her 20s with an Instagram account, I\u2019ve witnessed the explosive rise and destigmatization of medical spa treatments. From the influencer I ran track with in high school posting promos for lip blushing and fillers, to constantly discussing buying a Groupon for Baby Botox with my friend Emily, these treatments have become a part of regular conversation in a way they haven\u2019t in the past.<\/p>\n The underlying medical spa industry has grown rapidly alongside its new popularity, too. Medical spas are projected to be a $30 billion business by 2030, according to a report<\/a> by Grand View Research. And the American Med Spa Association<\/a> reports that the number of clinics offering these treatments grew 62% from 2018 to 2022.<\/p>\n Investors are starting to take note of this industry. Most of these medical spas \u2014 81%, according to American Med Spa Association data \u2014 are independent clinics or small businesses. Private equity firms<\/a> are starting to circle like vultures seeking out prime candidates for roll-up strategies. Startups are building tech solutions for these small businesses with VCs seemingly eager to back them.<\/p>\n So when I saw that RepeatMD, a vertical SaaS company for the medical spa industry, raised a sizable $50 million Series A<\/a>,\u00a0I wasn\u2019t surprised. But I did have one question.<\/p>\n<\/p><\/div>\n