{"id":5823,"date":"2023-02-15T22:04:48","date_gmt":"2023-02-15T22:04:48","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/02\/15\/twitter-is-relaxing-its-policies-to-allow-cannabis-ads\/"},"modified":"2023-02-15T22:04:48","modified_gmt":"2023-02-15T22:04:48","slug":"twitter-is-relaxing-its-policies-to-allow-cannabis-ads","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/02\/15\/twitter-is-relaxing-its-policies-to-allow-cannabis-ads\/","title":{"rendered":"Twitter is relaxing its policies to allow cannabis ads"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">The company previously allowed CBD topical ads targeting some US users. The policy change means Twitter \u2014 where major ad firms have <a href=\"https:\/\/www.theverge.com\/2022\/11\/11\/23453575\/omnicom-media-group-twitter-advertising-pause\" target=\"_blank\" rel=\"noopener\">cautioned<\/a> <a href=\"https:\/\/www.theverge.com\/2022\/11\/14\/23459254\/twitter-high-risk-ads-groupm-advertisers-content-moderation\" target=\"_blank\" rel=\"noopener\">clients<\/a> against buying ads following Elon Musk\u2019s takeover \u2014 will allow more cannabis ads than other platforms like Facebook, Instagram, and TikTok. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">On Meta-owned platforms, advertisers can promote hemp products with restrictions around geographic targeting and content, but THC and CBD products aren\u2019t allowed. TikTok also has <a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-advertising-policies-industry-entry?redirected=1\" target=\"_blank\" rel=\"noopener\">strict rules<\/a> around drugs, even <a href=\"https:\/\/www.rollingstone.com\/culture\/culture-news\/tiktok-bans-legal-weed-government-advertisements-1358405\/\" target=\"_blank\" rel=\"noopener\">refusing<\/a> to allow public service announcements from New York state after cannabis was legalized for adults.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">\u201cGoing forward, Twitter is allowing advertisers to promote brand preference and informational cannabis-related content for CBD, THC, and cannabis-related products and services,\u201d the company said in the blog. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Cannabis advertisers on Twitter will still need to follow certain <a href=\"https:\/\/business.twitter.com\/en\/help\/ads-policies\/ads-content-policies\/drugs-and-drug-paraphernalia.html\" target=\"_blank\" rel=\"noopener\">guidelines<\/a> to promote their products. Advertisers need to be preapproved by Twitter and can only target users in locations where they\u2019re licensed to promote cannabis products and services. Ads also can\u2019t promote or offer the sale of cannabis, with a few exceptions for some topical CBD products. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Advertisers won\u2019t be able to target users under 21 and can\u2019t target or appeal to minors. Twitter also says ads can\u2019t depict cannabis use or make efficacy and health claims. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">But Twitter clearly sees the potential payouts for cannabis ads on the platform, saying internal data showed tweets about cannabis eclipsed topics like pets and cooking and industries like coffee and alcohol. <\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/2023\/2\/15\/23601559\/twitter-cannabis-advertising-policy-change\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company previously allowed CBD topical ads targeting some US users. The policy change means Twitter \u2014 where major ad firms have cautioned clients against buying ads following Elon Musk\u2019s takeover \u2014 will allow more cannabis ads than other platforms like Facebook, Instagram, and TikTok. On Meta-owned platforms, advertisers can promote hemp products with restrictions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-5823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/5823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=5823"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/5823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/5824"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=5823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=5823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=5823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}