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Instagram will no longer let creators tag products in livestreams starting in March, the company announced on Tuesday<\/a>. \u201cBeginning on March 16, 2023, you will no longer be able to tag products in live broadcasts on Instagram,\u201d the company wrote on an Instagram support page<\/a>. \u201cThis change will help us focus on products and features that provide the most value to our users.\u201d<\/p>\n<\/div>\n The change marks Meta\u2019s next big step away from live shopping. The company is kicking the shopping tab out of Instagram\u2019s home feed in February<\/a>, and it shut down live shopping on Facebook in October<\/a>. However, shops on Instagram aren\u2019t entirely going away. \u201cYou will still be able to set up and run your shop on Instagram as we continue to invest in shopping experiences for people and businesses across feed, stories, Reels, ads and more,\u201d Instagram says. And other livestreaming features are unaffected.<\/p>\n<\/div>\n Many tech companies have invested heavily<\/a> in QVC-like live shopping features following the huge popularity of live shopping in China. But while Meta is stepping back, other social platforms are still working on shopping tools. TikTok started testing its in-app shopping feature in the US in November<\/a>, for example, and is reportedly working on live shopping in the US<\/a> as well. YouTube lets creators sell products right on the platform thanks to a partnership with Shopify<\/a>. And Amazon\u2019s live shopping platform has a bunch of streams you can watch right now<\/a>.<\/p>\n<\/div>\n