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TikTok users will now be able to create video effects right in TikTok without downloading another app. The company announced the new mobile editing feature, available now globally, in a blog post today<\/a>.<\/p>\n<\/div>\n AR effects are a big part of TikTok culture \u2014 they spawn challenges, viral games, and essentially a whole genre of content. But up until now, creators had to use a separate program called Effect House<\/a> to make filters for the app. <\/p>\n<\/div>\n In the TikTok mobile app, users can work off of filter templates and experiment with more than 2,000 assets to use in their effects. They\u2019ll also be able to add interactivity in filters that\u2019s triggered through movements like tapping the screen, winking, smiling, and more. <\/p>\n<\/div>\n Though filters have always been central to TikTok, the developers making these effects have been doing it for free until recently. In May, the company announced<\/a> it would open up a $6 million creator fund for the people making viral effects \u2014 though the bar to start earning money was high and payouts relatively low. In October, TikTok overhauled the program<\/a> include to lower eligibility and change how payouts would be calculated.<\/p>\n<\/div>\n TikTok filters are also becoming more and more realistic. Earlier this year, a beauty effect called Bold Glamour started gaining traction, with users shocked at how seamless it looked. The filter, created by TikTok itself, uses generative AI<\/a> to transform a user\u2019s face so convincingly that it\u2019s uncanny. The Bold Glamour filter has been used in over 150 million videos so far. TikTok didn\u2019t immediately respond to questions about whether the in-app feature would include generative AI tools.<\/p>\n<\/div>\n