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As Netflix\u2019s foray into cloud gaming expands, so, too, will the kinds of games the company offers. \u201cWe feel like there is a real big opportunity with cloud to create a certain type of game experience that really is tailored to Netflix on TV,\u201d says Leanne Loombe, Netflix\u2019s head of external games.<\/p>\n<\/div>\n
Netflix\u2019s cloud gaming efforts are still very early<\/a> and follow nearly two years of releasing games exclusively on mobile. Right now, only two titles are available as part of a cloud beta test on TVs and PCs, including Oxenfree<\/em><\/a>. But as the service grows to include more titles, Netflix says that the kinds of games offered will differ based on platform \u2014 meaning there will eventually be titles on Netflix designed to play only on your television or PC and not a smartphone. No specifics were announced but think console-style games that don\u2019t translate well to a touchscreen.<\/p>\n<\/div>\n \u201cChanging based on platform will absolutely happen when we start to expand out the cloud service into more regions and bring more games,\u201d explains Loombe. \u201cThose games will be different creatively to the mobile games that we\u2019re making. Sometimes the games we launch on Netflix will be across mobile and TV and PC through the cloud. And sometimes there\u2019ll be a cloud game that\u2019s playable on TV and it will be really tailored to that experience.\u201d<\/p>\n<\/div>\n \u201cThe trajectory that we\u2019re seeing is something that we\u2019re very happy about\u201d<\/p>\n<\/div>\n<\/div>\n Once there are platform-specific games on the service, Loombe says that Netflix will be able to utilize its algorithm to ensure that it\u2019s presenting players with games they can actually play \u2014 so you won\u2019t get recommended a PC game if you don\u2019t have the hardware, for instance. \u201cI think that\u2019s going to really help from a discoverability perspective, because everybody\u2019s experience is then tailored and we don\u2019t have to worry too much about trying to explain every single detail around which games are where and what platform you can play on,\u201d she says. \u201cBecause it really is the personalization system that will help with that.\u201d<\/p>\n<\/div>\n \u201cBased on where we\u2019re at, we\u2019re very, very happy with how many members are playing games today,\u201d she says. \u201cThat scale and that investment is relative to the amount of members playing. So, as with any new business, as we continue to scale over time, we expect more members to play over time as well. And the trajectory that we\u2019re seeing is something that we\u2019re very happy about.\u201d<\/p>\n<\/div>\n