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In June, TechCrunch<\/span> highlighted an under-the-radar boom happening in HR tech<\/a>: With the tenacity of remote work, more and more business leaders are seeking out tech to manage remote teams \u2014 and HR tech startups are rising to the challenge.<\/p>\n The good news (per a GP Bullhound report<\/a> cited in that piece): HR tech startups are doing better at fundraising than startups in other industries. But this also means the space is getting \u2013\u00a0and will continue to get \u2013\u00a0more crowded.<\/p>\n So how are the most successful HR tech startups breaking through the noise? And what can startups in any industry learn from them? For answers, I spoke to a dozen founders and marketing leaders at this year\u2019s HR Tech Conference. In our conversations, the following five themes came up over and over.<\/p>\n Gal Fontyn, VP of global marketing at people enablement platform Leapsome<\/a>, cited Sally Hogshead when asked how to stand out from the crowd: \u201cDifferent is better than better,\u201d he said. He noted that in the HR tech space, \u201ca lot of companies use similar brand visuals and\u00a0.\u00a0.\u00a0.\u00a0the same kind of jargon that doesn\u2019t mean anything.\u201d<\/p>\nBe bold: \u201cDifferent is better than better\u201d<\/h2>\n