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To get a roundup of TechCrunch\u2019s biggest and most important stories delivered to your inbox every day at 3 p.m. PST, <\/em>subscribe here<\/em><\/a>.<\/em><\/p>\n Bonjour, crunchy folks!<\/p>\n It was a bit of a tense morning at TechCrunch HQ this morning: The news broke that the company that owns TechCrunch, Yahoo, announced it is laying off 20% of its staff<\/a>, as Amanda<\/a> reported. It seems the layoffs are mostly on the advertising tech side of the business, so hopefully the TechCrunch team\u2019s jobs are safe \u2014 but this is tech layoffs hitting really close to home, with 1,600 coworkers shuffling on to new pastures. May you all find new employment opportunities soon, colleagues!<\/p>\n Our featured Black History Month read today is bell hooks\u2019 Yearning: Race, Gender, and Cultural Politics<\/a>, a collection of her early cultural criticism pieces from the 1980s. It\u2019s an amazing collection of essays about the oppressive structures of domination. It\u2019s also really bloody depressing to realize how much of this is still relevant today, 30 to 40 years after the essays were first penned.<\/p>\n \u2014 Christine<\/a> and Haje<\/a><\/p>\n Over 90% of cybercrime activities that lead to financial fraud or identity theft start with an email impersonation, commonly known as phishing and spoofing, Tage<\/a> reports. Sendmarc just raised $7 million in Series A funding to offer individuals and businesses email protection<\/a> from such attacks and general email impersonation.<\/p>\n Remember the piece we published about how a feature doesn\u2019t make a business<\/a>? Twitter said that the basic API tier will cost $100 per month<\/a>, killing off hopes of hobbyist Twitter bots and a bunch of small business use cases, Ivan<\/a> reports.<\/p>\n Today was a hell of a day of news on the site, so instead of our usual five, we\u2019ve got seven stories for you, ranging from fintech to NFTs to mushroomy meat (or meaty mushrooms).<\/p>\n Image Credits:<\/strong> ronstik (opens in a new window)<\/span><\/a> \/ Getty Images<\/p>\n<\/div>\n If your marketing plan doesn\u2019t include TikTok, YouTube Shorts, or Instagram Reels, well, can you really call it a marketing plan?<\/p>\n Video content is vital for driving early engagement, which is why growth expert Jonathan Martinez (formerly of Postmates, Uber and Chime) shares four tactics for getting started:<\/p>\n \u201cIf you\u2019re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more consumers,\u201d writes Martinez.<\/p>\n Three more from the TC+ team:<\/p>\n TechCrunch+<\/em><\/a> is our membership program that helps founders and startup teams get ahead of the pack.<\/em> You can sign up here<\/em><\/a>. Use code \u201cDC\u201d for a 15% discount on an annual subscription!<\/em><\/p>\n Well, as you read from our introduction, we are reeling from Yahoo\u2019s announcement that it is laying off 20% of staff<\/a>.\u00a0Amanda<\/a> has more on that. But that was not the only bad news hitting the tech scene today:\u00a0Frederic<\/a> reports that GitHub, owned by Microsoft, is laying off 10% of its workers through the end of its fiscal year and going fully remote<\/a>. Meanwhile, Paul<\/a> writes that developer operations giant GitLab is cutting its employee base by 7%<\/a>.<\/p>\n And we have four more for you:<\/p>\n<\/p><\/div>\nThe TechCrunch Top 3<\/h2>\n
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Startups and VC<\/h2>\n
4 video content tips for your startup\u2019s growth marketing<\/h2>\n
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Big Tech Inc.<\/h2>\n