Magic Leap has named<\/a> Ross Rosenberg to the chief executive job. Rosenberg most recently served as an executive in Bain Capital\u2019s software portfolio. He also served as executive at Belden, Inc. and First Solar.<\/p>\nMagic Leap is positioning the transition as marking the completion of its enterprise pivot. Johnson effectively says the move was her key focus at the company, and as such, it\u2019s time to move aside.<\/p>\n
\u201cHaving accomplished so much of what I set out to do at Magic Leap, I felt the time had come to transition leadership to a new CEO who can guide the company through its next period of growth,\u201d explained Johnson. \u201cI\u2019m incredibly proud of the leadership team we\u2019ve built at Magic Leap and want to sincerely thank all of the employees for their work in helping to successfully reorient the company to the enterprise market.\u201d<\/p>\n
At the very least, Magic Leap has a clearer focus than it did in the lead up to 2020. However, both Johnson and Rosenberg have been saddled with a seemingly impossible role: making the extremely well-funded startup profitable.<\/p>\n
Technology has never been Magic Leap\u2019s biggest problem, by any stretch. Trying on the Magic Leap 2, it\u2019s hard to argue with the results. Market fit, on the other hand, remains a massive question mark for the firm.<\/p>\n
\u201cAs companies begin to see true ROI from deploying AR technologies, there is now a clear need state that Magic Leap is capable of solving for,\u201d Ross Rosenberg said in a release. \u201cI am incredibly excited to begin working with the world class team at Magic Leap and want to thank Peggy for her leadership in guiding the company through a critical phase of its development.\u201d<\/p>\n
When it was announced over the summer, Apple\u2019s forthcoming Vision Pro appeared to have taken the remaining wind out of Magic Leap\u2019s sails. Johnson, however, told me that the company viewed it as validation of the team\u2019s work. Much like the Vision Pro, Magic Leap\u2019s products have been priced well out of the reach of average consumers \u2014 that\u2019s a space Meta is far more comfortable playing in.<\/p>\n
Certainly the Vision Pro has raised visibility of spatial computing as a concept, along with AR applications for enterprise. Precisely how large those markets are remains an open question.<\/p>\n<\/p><\/div>\n
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Five weeks ago, Magic Leap CEO Peggy Johnson joined me onstage at Disrupt. Much of the conversation focused on the augmented reality hardware company\u2019s full pivot into enterprise applications with the Magic Leap 2. Johnson, a former Microsoft and Qualcomm exec, spearheaded the shift in business strategy when she joined the company in August 2020. […]<\/p>\n","protected":false},"author":1,"featured_media":48947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-48946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/48946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=48946"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/48946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/48947"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=48946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=48946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=48946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}