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Live commerce platform TalkShopLive<\/a> announced today its new Studio app<\/a> for creators and brands, bringing an array of management and broadcast tools to mobile, including the ability to virtually collaborate with four people in a livestream, pin comments, simulcast on Facebook and more.<\/p>\n TalkShopLive\u2019s new app allows sellers to access the platform\u2019s full toolset right from their phones, such as displaying item details at the bottom of the screen, highlighting key products during moments in the show, tracking sales while livestreaming, interacting with customers in real-time and getting access to viewership metrics.<\/p>\n The startup also touts its proprietary multi-embed point-of-sale technology, which enables customers to purchase an item during a live show without interrupting the viewing experience. Sellers can sync products from their existing Shopify stores.<\/p>\n While the company already had an iOS app, the Studio app is considered its first broadcast-quality app. The initial seller app had minimal capabilities, whereas this has HD-quality streaming and a built-in broadcast studio.<\/p>\n Image Credits:<\/strong> TalkShopLive<\/p>\n<\/div>\n Additionally, the new app has a highly requested feature that many users will likely find helpful. Now, sellers can enlist a person on their team to be a producer, assisting them throughout the show behind the scenes. The producer (or moderator) can join the livestream without being on screen and, with the seller\u2019s permission, manage product sales, highlight items, pin live comments and perform other duties.<\/p>\n \u201cIt takes the big lift off of [sellers] trying to figure out everything that\u2019s going on and allows them to be in the moment with the people who are watching,\u201d Bryan Moore, CEO and co-founder of TalkShopLive, said during our interview.<\/p>\n Also available in the Studio app is TalkShopLive\u2019s recently launched \u201cShoppable Simulcast<\/a>\u201d capability, which allows users to simulcast their livestreams to their Facebook business page. This is a significant move by Meta since the company killed its live shopping feature<\/a> earlier this month.<\/p>\n \u201cWe are the only live shopping platform that is viewable and shoppable on multiple domains at the same time,\u201d said Moore.<\/p>\n TalkShopLive is partnering with other social media platforms, Moore told us. However, he didn\u2019t reveal which ones. In 2022, a report from the Financial Times indicated<\/a> that TikTok was in talks with TalkShopLive to support its live shopping features.<\/p>\n \u201cWe look at social platforms as part of the retail landscape,\u201d he added.<\/p>\n The TalkShopLive Studio app is only available on iOS devices. There will be an Android version in the near future.<\/p>\n TalkShopLive\u2019s new app comes at a time when many American companies are following in China\u2019s footsteps and investing in the live shopping market. For instance, X<\/a> (formerly Twitter) is set to host a livestream shopping event with Paris Hilton. The pop culture icon is also active on TalkShopLive\u2019s platform.<\/p>\n