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Changes are brewing in the hotel orbit, and it will impact everything from how you achieve loyalty status to the types of hotels that are set to appear in the U.S.<\/p>\n
The Americas Lodging Investment Summit, one of the biggest conventions for the hotel industry, takes place every year right before the major companies start reporting on how they performed the year prior.<\/p>\n
This year, the Los Angeles event was notable for its overwhelming optimism despite all the chatter of economic uncertainty. If there\u2019s a recession brewing, you couldn\u2019t tell from the event spaces at ALIS.<\/p>\n
Momentum seems to be building around the idea that U.S. hotels will outperform pre-pandemic levels this year (according to a report by CBRE). So, in addition to interviews with the CEOs of Marriott<\/a> and Accor<\/a>, TPG chatted with leaders across the hotel industry to get a sense of what\u2019s in store for hotels.<\/p>\n Here are some of our main takeaways.<\/p>\n It\u2019s easy as a traveler to focus on Marriott and Hilton because of their scale and variety of options. Hyatt<\/a> is another major player thanks to the company\u2019s rapid ascent into luxury and leisure hotels in recent years. I\u2019ve also been curious about Paris-based Accor\u2019s plans to ramp up growth in the U.S.<\/a><\/p>\n However, we can’t discount the company that arguably has the best-known hotel brand out there: IHG Hotels & Resorts.<\/p>\n Most recognizable for the Holiday Inn brand family, IHG has made several moves in recent years to beef up its lifestyle, luxury and ultra-luxury offerings, and round out its brand network. Along with an overhaul to its loyalty program, IHG acquired brands like Regent and Six Senses while organically growing others like the Vignette Collection and Voco.<\/p>\n It even made inroads to the all-inclusive resort sector<\/a> late last year. I\u2019ve enjoyed checking out some of IHG’s newer properties and partners while traveling with Diamond Ambassador status in the last three months (more on that to come in the next few weeks). This included stays at InterContinental hotels in Paris and Los Angeles as well as hotels in Germany and southern France that are part of IHG\u2019s partnership with Mr. and Mrs. Smith<\/a>.<\/p>\nIHG reasserting itself at the table<\/h2>\n