{"id":44445,"date":"2023-10-09T13:06:37","date_gmt":"2023-10-09T13:06:37","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/10\/09\/spotify-puts-restrictions-on-its-free-tier-in-india-to-attract-more-paid-users-techcrunch\/"},"modified":"2023-10-09T13:06:37","modified_gmt":"2023-10-09T13:06:37","slug":"spotify-puts-restrictions-on-its-free-tier-in-india-to-attract-more-paid-users-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/10\/09\/spotify-puts-restrictions-on-its-free-tier-in-india-to-attract-more-paid-users-techcrunch\/","title":{"rendered":"Spotify puts restrictions on its free tier in India to attract more paid users | TechCrunch"},"content":{"rendered":"


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Spotify is restricting features for the free tier users in India in an attempt to garner more paid users in the country. These limits, coming years after the streaming service was launched in India in 2019<\/a>, will not let users play songs in a manual order and won\u2019t let them rewind, scrub, or repeat songs.<\/p>\n

Since its launch, the Swedish company has offered a liberal free tier in India to let users play songs in any order. However, it said since the market has matured now, it is making these moves to change the free tier. As Musically<\/a> noted, the new free tier is closer to the one Spotify offers in Brazil.<\/p>\n

\"Spotify<\/p>\n

Image Credits:<\/strong> Spotify<\/p>\n<\/div>\n

Spotify said India is one of the top five countries in terms of monthly active users for the service. However, it doesn\u2019t fall under top markets in terms of subscribers to free users ratio \u2014 given majority of users in India opt for the ad-supported model.<\/p>\n

The company is also launching Smart Shuffle in India, which automatically suggests songs based on your taste and the song\/playlist that you are listening to. The feature was launched for subscribers in March<\/a>, to help them give better suggestions to add songs to a particular playlist.<\/p>\n

\"Spotify<\/p>\n

Image Credits:<\/strong> Spotify<\/p>\n<\/div>\n

An industry executive told TechCrunch that this is a positive development, and we\u2019ll see the market shift towards a subscription model.<\/p>\n

\u201cHowever, it\u2019s to be seen if Spotify\u2019s restrictions could push users to pay for the service or simply use another service,\u201d the executive said.<\/p>\n

There have been already a few moves in this direction. Last year, Tencent-backed Gaana<\/a> opted for a paid-only model. Earlier this year, ByteDance-owned Resso scraped its free tier<\/a> in India, Brazil, and Indonesia. In July, ByteDance launched TikTok Music in Brazil and Indonesia<\/a> with Resso now discontinued in those markets. TikTok was notably banned in India<\/a> along with many Chinese apps in 2020.<\/p>\n

India is not one of the top 10 markets in terms of subscriptions, as per a report from the music industry body International Federation of the Phonographic Industry (IFPI). Plus, according to a survey<\/a> from the Indian Music Industry a non-profit with music labels as members, the digital piracy rate in India (73%) is well above the global average of 30%.<\/p>\n

A report from analytics firm Redseer published in April<\/a> noted that Spotify was the top player in terms of the number of streams in India. The study excluded YouTube, which has over 450 million users in the country, though.<\/p>\n

Spotify registered 220 million subscribers for the quarter ending in June<\/a> with 17% growth year on year-on-year. The company also raised its prices in the U.S. from $9.99 to $10.99 for the first time.<\/p>\n<\/p><\/div>\n


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Spotify is restricting features for the free tier users in India in an attempt to garner more paid users in the country. These limits, coming years after the streaming service was launched in India in 2019, will not let users play songs in a manual order and won\u2019t let them rewind, scrub, or repeat songs. […]<\/p>\n","protected":false},"author":1,"featured_media":44446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-44445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/44445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=44445"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/44445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/44446"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=44445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=44445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=44445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}