\n<\/p>\n
Meta is looking down the road at a follow-up to the Quest 3, which is releasing this week<\/a>, and plans to take cues from Apple\u2019s Vision Pro while it races to mainstream its VR tech. That\u2019s according to Mark Gurman<\/a> in today\u2019s Power On <\/em>newsletter for Bloomberg<\/em>, who writes that the company\u2019s Quest headset marketing plans have changed in response to Apple\u2019s Vision Pro announcement<\/a> earlier this year. Part of the plan is to release a VR headset without controllers to get the cost down next year. <\/p>\n<\/div>\n Gurman says a person within Meta told him the company is \u201cin the \u2018afraid of Apple\u2019 stage,\u201d comparing it to the mobile phone industry just before the iPhone\u2019s launch. He writes that the company\u2019s shift away from a heavy focus on the metaverse and more to pushing the practical uses of the headset \u2014 gaming and productivity \u2014 is a direct response to Apple\u2019s pitch for the Vision Pro. You could argue that Apple\u2019s headset is more down-to-Earth than immersive virtual worlds, even if its price is very much not.<\/p>\n<\/div>\n